“New Normal” Strategic Communication

Abstract

The digital industrial revolution, also called Industry 4.0, is substantially changing all areas of business. The application of modern technologies is transforming not only products and processes in the industry, but also business models in all sectors, which further implies required adaptations of all business functions. This chapter addresses the new dynamics and implications for strategic communication brought on by digitalization. A planning process of strategic communication will be elaborated within a digital context, together with the specifics of communicating with younger generations. Communication activities mostly relevant for companies in the new industry will also be presented. The issue of ethics in strategic communication will be also addressed, together with major initiatives in regulating the standards of the profession. The purpose of this chapter is to describe the changes that new technologies have brought to the discipline.

Does social banking matter in times of crisis? Evidence from the COVID-19 pandemic: a combined SEM-neural network approach

“…All businesses must use new strategic communications using technology to adapt to the COVID-19 virus outbreak to survive the business crisis, resulting in the “New Normal” in various industries. To adapt to the business to survive, entrepreneurs may need leadership in technology and management science to be applied in more business adaptations (Kostić and Šarenac, 2020). In addition to the lessons learned from the COVID-19 pandemic, previous research has highlighted the need to focus on sustainable development that will impact financial performance, social performance, environmental performance and sustainability score (Singh et al ., 2022).…”

Social media communication management in the media sector

“…Social media platforms are a constant presence in our daily lives, constituting one of the main sources of information and transforming the way the media sector manages and practices journalism (Paulussen & Harder, 2014;Kostić & Šarenac, 2020). The consumption of video content has undergone significant growth, mainly attributed to advancements in technology and the widespread adoption of mobile devices (Apasrawirote et al, 2022;O'Hara et al, 2007).…”

Impact of short videos on digital journalism in social media

“…In recent years, social media have become increasingly present in daily lives, constituting one of the main sources of information and entertainment (Kostić & Šarenac, 2020). In particular, the consumption of video content has grown rapidly, driven by technological advances and the increased use of mobile devices (Apasrawirote et al, 2022).…”