“New opportunities” and “Strong performance”: Evaluative adjectives in letters to shareholders and potential for pedagogically-downsized specialized corpora

Poole, Robert

doi:10.1016/j.esp.2017.03.003

Cited by 11 publications

(7 citation statements)

References 39 publications

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“…They evaluated 'things' such as performance, business areas, strategies, practices, figures, steps, contributions, and plans, in line with what Poole (2017) found concerning the entities or nouns modified by evaluative adjectives in his corpus of letters to shareholders from the Fortune 100 companies. Therefore, the predominant expression of AppreciAtion through adjectives modifying nouns seems to be an evident pattern of ApprAisAl in letters to shareholders from British and Spanish companies, as well as from American ones (R. Poole, 2017). In addition to this evidence, the present study has reported further variations referring to distinct patterns of judgement and Affect in the FTSE and the IBEX corpora.…”

Section: Discussionmentioning

confidence: 94%

“…Table 3 shows the frequencies (occurrences and normalised frequencies) of the evaluative adjectives used as noun modifiers with a minimum 8.8 logDice score. Poole's (2017) Pairs of equivalent adjectives, which total six items, have been shadowed in grey; the other four adjectives are distinct items. The order of the first four most frequent evaluative adjectives is different in each corpus: strong, good, significant and new in the FTSE corpus and bueno, nuevo, grande and principal in the IBEX corpus.…”

Section: Frequencymentioning

confidence: 99%

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Desdoblamiento de género como recurso pragmalingüístico en una «tradición discursiva profesional» de la prensa española de los siglos XVIII y XIX

Skorczynska¹

2021

Pragma

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L'étude deS AdjectiFS dAnS LeS LettReS Aux Action-nAiReS deS entRePRiSeS BRi-tAnniqueS et eSPAgnoLeS à PARtiR de LA théoRie de L'APPRAiSAL RéSuMé: Ce travail compare l'expression de l'évaluation dans les lettres aux actionnaires des entreprises britanniques et espagnoles cotées en bourse, un type d'analyse qui n'a pas encore été entrepris. Pour cette recherche nous avons utilisé la Théorie de l'Appraisal (J. R. Martin & P. R. White, 2005) afin d'analyser les adjectifs évaluatifs dans des collocations avec des noms. À ce but, deux corpus de 170.000 ont été créés et analysés. Les résultats ont montré des patrons similaires concernant les adjectifs utilisés et le type d'attitude exprimée. Pourtant leurs fréquences étaient en général plus basses dans les lettres britanniques, et les patrons collocationnels étaient différents. Les variations identifiées peuvent refléter des stratégies rhétoriques diverses pour la promotion des aspects positifs des entreprises concernées, car elles peuvent être ancrées dans des contextes socio-culturels divers.

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Section: Discussionmentioning

confidence: 94%

Section: Frequencymentioning

confidence: 99%

Desdoblamiento de género como recurso pragmalingüístico en una «tradición discursiva profesional» de la prensa española de los siglos XVIII y XIX

Skorczynska¹

2021

Pragma

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“…In addition, other researchers have also studied evaluative adjectives, whose function can be divided into subcategories in a particular language class or discourse community. For example, Hewings [46] analyzed evaluative adjectives, whose propositions can be divided into nine semantic categories, including interest, accuracy, importance, adequacy, Nelson [47] classified the adjectives in a business English corpus of 1.5 million words, including size or speed, place, positive, negative, neutral, work or business, currency, technology, and time [48]. Considering this study focuses on the CSR image construction of CCEA which contains emotions, feelings, or attitudes, these previous studies can provide references for the current study.…”

Section: Targeted Abstract Analysismentioning

confidence: 99%

“…ere are two types of adjectives and both predicative and attributive adjectives can be included in the analysis of the adjectives for the study; however, only the nouns in the adjective + noun pattern were included for a targeted analysis of the entities immediately adjacent to the evaluative adjectives [48]. So we select the attributive adjectives from the word list generated by AntConc according to their frequencies and then check by concordance to see whether they are used to describe the events related to CCEA.…”

Section: Evaluative Adjectivesmentioning

confidence: 99%

CSR Image Construction of Chinese Construction Enterprises in Africa Based on Data Mining and Corpus Analysis

Zhong

Zhu

Zhou

2020

Mathematical Problems in Engineering

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Since there is negative coverage of some western media on the business activities of Chinese overseas enterprises, which has adverse impact on the image of Chinese enterprises and even the national image of China, this study aims to detect the corporate social responsibility image (hereafter CSR image) of Chinese construction enterprises in Africa (hereafter CCEA) through analyzing the coverage of Financial Times (hereafter FT) from the UK and The Wall Street Journal (hereafter WSJ) from the US and dig up the motives behind their coverage. Octopus is first applied to mine and collect the reports data on CCEA from 2011 to 2019 by the two media. Two small corpora including the reports are then built. NVivo is next used to do the statistical analysis and clustering analysis of the keywords in two corpora as a whole and AntConc is finally utilized to do the statistics of high-frequency evaluative adjectives and nouns modified by evaluative adjectives as well as the concordance of the low-frequency words but closely relevant to corporate social responsibility (hereafter CSR) in two corpora, respectively. The results of the detailed analyses of the keywords are combined to unveil the CSR image of CCEA, which is followed by a discussion about the motives behind the coverage and finally some suggestions are put forward to improve the CSR image of CCEA. Theoretically, the present study promotes the interaction among data science, management, communications, and linguistics; practically it offers some advice to CCEA to elevate their CSR image.

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“…The results show that self-promotion is enacted mainly through optimistic projections and positive modality markers so that an ethical corporate image is created. Another study analyzes the use of evaluative adjectives within letters of the shareholders and finds that the top evaluative adjectives highlight the rhetorical and persuasive purpose of influencing investors into believing in the financial strength and long-term viability of their corporations (Poole, 2017).…”

mentioning

confidence: 99%

A Comparative Study on Engagement Resources in American and Chinese CSR Reports

Pinying¹

2018

ELT

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Based on Martin and White’s (2005) heteroglossic engagement system of Appraisal Theory, adopting UAM Corpus Tool and Chi-Square test, this study aims to explore authorial stance and distinctive rhetorical strategies that have been employed to realize interpersonal meaning by the application of engagement resources in American and Chinese CSR reports. It can be concluded that all types of engagement resources are widely employed in both American and Chinese corpus, with contraction resources significantly different in two corpora. It also finds that American CSR reports employ each type of engagement markers equally, while Chinese CSR reports tend to highly use expansion resources to enhance authorial voice. Besides, American CSR reports employ contraction resources in a more diversified and flexible way than Chinese CSR reports writers do. Lastly, they are also different in acknowledging what kinds of external propositions as expansion resources. This study confirms that engagement system is an important tool to help CSR reports writers to align authorial voices with readers, thereby accomplishing promotional and persuasive purposes. It may give some implications to CSR report addressers, addressees, business English teaching and reading.

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“New opportunities” and “Strong performance”: Evaluative adjectives in letters to shareholders and potential for pedagogically-downsized specialized corpora

Cited by 11 publications

References 39 publications

Desdoblamiento de género como recurso pragmalingüístico en una «tradición discursiva profesional» de la prensa española de los siglos XVIII y XIX

Desdoblamiento de género como recurso pragmalingüístico en una «tradición discursiva profesional» de la prensa española de los siglos XVIII y XIX

CSR Image Construction of Chinese Construction Enterprises in Africa Based on Data Mining and Corpus Analysis

A Comparative Study on Engagement Resources in American and Chinese CSR Reports

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