‘New’ paradigms, ‘new’ theory and four priorities for South African mass communication and media research

Fourie, Pieter J.

doi:10.1080/02560041003786474

Cited by 17 publications

(10 citation statements)

References 17 publications

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“…In the last 30 years, African scholars have been taking stock of their field, tackling the problem through critical analyses of the work done in communication research and proposing what has collectively amounted to an African research agenda. Some of the most significant work in this agenda includes Obonyo (2011), Fourie (2010), Tomaselli (2002Tomaselli ( , 1996, Edeani (1995), M'Bayo and Nwanko (1989), Ugboajah (1987Ugboajah ( , 1985, Okigbo (1987), Obeng-Quaidoo (1987), Nwosu (1987aNwosu ( , 1987b and Emenyeonu (1987).…”

Section: Introductionmentioning

confidence: 98%

Intellectual poverty and theory building in African mass communication research

Bayo

Sunday

2012

Journal of African Media Studies

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intellectual poverty and theory building in african mass communication research abStRactAfter years of heated controversy over philosophical orientations among communication researchers, a consensus seems to have emerged that recognizes the value of both the American and Europeans traditions. It was in the wake of the 'ferment' debates among communication scholars in the late 1970s and early 1980s that African communication scholars also started to take stock of their field and take a closer look at their historical and cultural experiences. In trying to situate their own unique perspectives within the study of communication, these scholars lamented the paucity of authentic African theoretical perspectives.All human communication behaviour is grounded in culture. Hence, authentic African communication theories attempt to explain such behaviour from the African cultural context. Over the years, however, African communication researchers engaged more in 'reactive scholarship' than in original theory building and relied

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Section: Introductionmentioning

confidence: 98%

Intellectual poverty and theory building in African mass communication research

Bayo

Sunday

2012

Journal of African Media Studies

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“…In this way, the present article offers an empirical glimpse into the ways in which particular forms of same-sex desire are commodified on a South African website. It also seeks to inject a queer element into current theoretical discussions about 'paradigms' and 'priorities for South African […] media research' (Fourie 2010) which have recently appeared in Critical Arts.…”

Section: Introductionmentioning

confidence: 99%

Queer skin, straight masks: same-sex weddings and the discursive construction of identities and affects on a South African website

Milani

Wolff

2015

Critical Arts

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This article showcases an exploratory study of the website of a Cape Town-based company specialising in arranging same-sex weddings. Informed by queer theory, the article deconstructs the discursive strategies -both linguistic and visual -through which samesex weddings, and the affects attached to them, are represented on the website. Essentially the argument is that the identitarian and affective constructions on this website are not so radically anti-normative, but are a 'homo' version of a well-established heterosexual normality. Same-sex couples who make the choice to get married are portrayed as the epitome of a responsible lifestyle, whereas those who do not are constructed by implication/omission as immoral and irresponsible. Moreover, the queer skin under the otherwise straight masks remains predominantly white. On a more theoretical level, the article argues for an affective turn in the study of consumerism, culture and media in South Africa in order to appreciate how some emotions (but not others) are attached to social class, race, gender and sexuality for marketing purposes.

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“…The decline in the flow of American content is also attributed to selfsufficiency in content production in highly populous states such as India, Brazil and Nigeria (Fourie, 2010;Thussu, 2013). Still, developing countries' share of exports of their own cultural products is a meagre 1% of the global total (Locksley, 2009).…”

Section: The Role Of Television In National Developmentmentioning

confidence: 99%

“…Related to the issue of the lack of local media content in developing countries international communication scholars have debated the dominance of American content in the media content trade, specifically through the media imperialism argument, (Boyd-Barrett, 1977;Gordon, 2009;Schiller, 1992;Thussu, 1998), with others demonstrating a decline in the flow of American content to other countries (Fourie, 2010;Thussu, 2000) and some studies revealing a preference for regional programs by audiences due to cultural proximity, among other issues (Boyd-Barrett, 2010;La Pastina & Straubhaar, 2005;Straubhaar, 1991;Straubhaar, 2007). The decline in the flow of American content is also attributed to selfsufficiency in content production in highly populous states such as India, Brazil and Nigeria (Fourie, 2010;Thussu, 2013).…”

Section: The Role Of Television In National Developmentmentioning

confidence: 99%

Television in Botswana: Development and Policy Perspectives

Mosanako¹

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Although numerous scholars across the world have sought to explore the relevance of television for development purposes in various national settings, there is a dearth of literature on the use of television for development in the Botswana context. A national television service, Botswana Television (Btv) was introduced in 2000 by the Botswana Government.However, Btv's role in national development has received limited research attention. This study examines the role of television in national development in Botswana. In addition, the study explores the factors that influence the performance of television in a developing country context, with a view to suggest issues for consideration in media policy in Botswana to improve the performance of the Btv. This analysis of Btv was conducted through a qualitative research methodology that comprised document analysis, schedule analysis, in-depth interviews, and focus group discussions. This combination of methods provides data that contributes to a more holistic knowledge of media and development in Botswana. Various documents about Btv and media in Botswana were reviewed to establish the media policy issues relating to television broadcasting in Botswana. The schedule analysis, which was a unique method applied in this study, involved reviewing samples of Btv schedules from 2010 and 2011 to examine Btv's program output, specifically, the content related to Botswana's national development priorities. In-depth interviews with 37 participants provided significant insights into the origins, role, and structure of Btv, as well as the socio-economic and political factors that influence the service. Focus group discussions were employed to explore audience perceptions of Btv programs.The study illustrates that the role of television in national development in Botswana is mostly consistent with the role of the media advocated by the modernisation theory of

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‘New’ paradigms, ‘new’ theory and four priorities for South African mass communication and media research

Cited by 17 publications

References 17 publications

Intellectual poverty and theory building in African mass communication research

Intellectual poverty and theory building in African mass communication research

Queer skin, straight masks: same-sex weddings and the discursive construction of identities and affects on a South African website

Television in Botswana: Development and Policy Perspectives

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