New Perspectives for Environmental Policies Through Behavioral Economics

Beckenbach, Frank; Kahlenborn, Walter

doi:10.1007/978-3-319-16793-0

Cited by 8 publications

(1 citation statement)

References 147 publications

(195 reference statements)

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“…Despite numerous research has already demonstrated some value of social marketing in promoting energy efficiency (Anda & Temmen, 2014;Gordon, Butler, Cooper, Waitt, & Magee, 2018;Gordon, Dibb, Magee, Cooper, & Waitt, 2018), the current research opens new challenges that need to be addressed. The data on energy users behaviour indicates high resistant to change resulting inclination of cost-effective opportunities (F Beckenbach & Kahlenborn, 2016;Hahn & Metcalfe, 2016). In that follows a need for more sophisticated benefitfocused social marketing approach.…”

Section: Introductionmentioning

confidence: 99%

A step-by-step approach to social marketing in energy transition

Smaliukienė¹,

Monni²

2019

IRD

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By examining social marketing this articles has featured a step-by step approach for residential behavioural change towards sustainable energy transition. Specifically, this article considers the value-based approach instead of rational information campaigns for behavioural change of energy users. The proposed framework is based on environmental values and designed to transform the selected destructive behaviour into a sustainable one. The framework consist of five steps: (1) selecting the behaviour, (2) user orientation, (3) exchange, (4) marketing mix: elements of intervention, (5) measuring behaviour change. As behavioural change is the final goal of any energy efficiency campaign, it becomes also a starting point and an objective of the rest of the activities in the framework. Second, we suggest using the user orientation concept that divides the society into three groups based on their attitude towards environmental issues, i.e. environmentalist, the environmentally concerned and the disinterested. In the third step we apply the exchange theory; whereas in the step of 'marketing mix' a conceptual combination of six elements for energy transition is reasoned: proposition, cost, communication, communities and partnership. Finally, the fifth step stresses on the measurement of the behavioural change that enables energy transition. The proposed step-by step framework is based on theory and builded on current practice in a field that is analysed in the article.

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Section: Introductionmentioning

confidence: 99%

A step-by-step approach to social marketing in energy transition

Smaliukienė¹,

Monni²

2019

IRD

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El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler

Sunstein

2019

ecoins

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La economía del comportamiento surgió en la década 1980, debido sobre todo a la obra de Richard Thaler, quien exploró la relevancia del efecto dotación, la contabilidad mental, la preocupación por la justicia y otras “anomalías”, según la teoría económica estándar. Su maravilloso libro, Misbehaving, ofrece una descripción narrativa del surgimiento de estas ideas, y explora algunas de sus implicaciones para el futuro. Los retos continuos incluyen el de hacer predicciones cuando los resultados del comportamiento inciden en direcciones diferentes (como, p. ej., cuando el sesgo optimista entra en conflicto con el sesgo de disponibilidad); entender la línea entre empujar y manipular; y aplicar los resultados del comportamiento a desafíos apremiantes de política pública, como la pobreza, la educación, el terrorismo y el cambio climático.

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GRRNE DEFAULTS ALS INSTRUMENT EINER NACHHALTIGEN ENERGIENACHFRAGEPOLITIK ERGEBNISBERICHT: DER NUDGE-ANSATZ ZUR FFRDERUNG DES WANDELS VON WERTEN UND LEBENSSTILEN: STAND DER FORSCHUNG UND BEWERTUNG VON NATIONALEN UND INTERNATIONALEN ANWENDUNGSBEISPIELEN VON DEFAULTS IM KONSUMFELD ENERGIE (Green Defaults as Instruments of a Sustainable Energy Demand Policy Project Report: Kopernikus-Projekt 'Systemintegration': Energiewende-Navigationssystem (ENavi), Project Grant No. 03SFK4J1, German Ministry of Education an

Bernauer

Reisch

2018

SSRN Journal

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New Perspectives for Environmental Policies Through Behavioral Economics

Cited by 8 publications

References 147 publications

A step-by-step approach to social marketing in energy transition

A step-by-step approach to social marketing in energy transition

El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler

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