2019
DOI: 10.1007/s11747-019-00713-2
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New perspectives on business model innovations in emerging markets

Abstract: This article discusses the ten research papers compiled for the Journal of Academy of Marketing Science (JAMS) Special Issue, which has the express purpose of laying new groundwork for the understanding of business model innovations in emerging markets. Altogether, the papers delineate a new organizational framework for doing business in emerging markets and for optimizing gains from emerging market innovations. This Special Issue defines and clearly differentiates emerging market innovations (EMIs) from devel… Show more

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Cited by 38 publications
(23 citation statements)
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“…Our broad synthesis of BMI antecedents, substance and outcomes is somewhat limiting in that it does not consider contextual differences, while recent research by Kumar and Srivastava (2019) suggests that institutional factors greatly impact the nature of the BMI. Papers in this special issue carry potential insights into BMI relating to SPOs spanning different institutional settings; namely, from less affluent countries like Bangladesh ( Ahmed et al, 2020 ) to developed countries like the UK and France ( Alshawaaf & Lee, 2020 ); and from a broader international focus ( De Silva et al, 2020 ) to a localized domestic focus ( Ahmed et al, 2020 ).…”
Section: Gaps Directions For Future Research and Concluding Thoughtsmentioning
confidence: 99%
“…Our broad synthesis of BMI antecedents, substance and outcomes is somewhat limiting in that it does not consider contextual differences, while recent research by Kumar and Srivastava (2019) suggests that institutional factors greatly impact the nature of the BMI. Papers in this special issue carry potential insights into BMI relating to SPOs spanning different institutional settings; namely, from less affluent countries like Bangladesh ( Ahmed et al, 2020 ) to developed countries like the UK and France ( Alshawaaf & Lee, 2020 ); and from a broader international focus ( De Silva et al, 2020 ) to a localized domestic focus ( Ahmed et al, 2020 ).…”
Section: Gaps Directions For Future Research and Concluding Thoughtsmentioning
confidence: 99%
“…Emerging markets play an increasingly important role in the world economy nowadays (Le-Anh and Nguyen-To, 2020) and satisfy some of the traditional requirements of developed first-world markets, which radically differ for a number of reasons, e.g. resource shortages, customer heterogeneity, insufficient infrastructure, and sociopolitical turmoil (Kumar and Srivastava, 2020). In these markets, geographical indication (GI) labelling differentiates a product from its competitors as to the region where it originated.…”
Section: Introductionmentioning
confidence: 99%
“…Thus, we examine the direct impact of outside-in thinking on BMI and the contingency of environmental factors. Emerging economies are the "burgeoning frontier" of BMI (Kumar and Srivastava, 2019), where the competitive and the institutional environments have distinct characteristics. Thus, we choose to investigate the effect of outside-in thinking under the conditions of competitive intensity and regulatory volatility.…”
Section: Introductionmentioning
confidence: 99%