New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes

Gómez, Jesús Molina; Mercadé‐Melé, Pere; Almeida‐García, Fernando; Ruiz-Berrón, Raquel

doi:10.1371/journal.pone.0246562

Cited by 20 publications

(19 citation statements)

References 95 publications

(125 reference statements)

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“…Whereas previous studies on food festivals were limited to environmental factors (Suntikul et al. , 2020; Molina-Gomez ´ et al. , 2021), our study highlights the critical role of food culture attributes.…”

Section: Discussionmentioning

confidence: 53%

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

Khoshkam

Marzuki

Nunkoo

et al. 2022

BFJ

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PurposeThe revival of local foods in the tourism context plays a significant role in attracting visitors. Unexpectedly, empirical evidence on food festivals aimed at reviving local cuisine in non-Western countries is scarce. This study aimed to examine and clarify the concept of food culture attributes on visitors' satisfaction and patronage intention in a food festival setting to revive local foods.Design/methodology/approachA quantitative approach was used. Convenience sampling and questionnaires were administered to 172 attendees as the final response to a food festival. The conceptual framework identifies the assumptions of structural equation modelling (SEM).FindingsFood culture attributes significantly impacted visitor satisfaction based on the results. Cooking methods had an insignificant influence on satisfaction and indirect effects on patronage intention. Additionally, the authors persuaded satisfaction to act as a mediator, and food culture was a significant contributor to the hypothesised framework.Originality/valueTo the best of the authors’ knowledge, this is one of the first empirical studies to employ food culture attributes (flavour, presentation, cooking method and gastronomic identification) and patronage intention in the mediating role of satisfaction with Iranian cultural heritage as a revival of a visitor’s attraction towards local cuisine. The results revealed that the resurrection of local dishes serves as an alternative truth that aids in preserving Iranian cultural heritage.

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Section: Discussionmentioning

confidence: 53%

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

Khoshkam

Marzuki

Nunkoo

et al. 2022

BFJ

View full text Add to dashboard Cite

show abstract

“…The research findings of Triantafillidou and Petala (2016) [32] suggest that escapism has positive antecedents for tourists' satisfaction and behavioral intentions. Molina-Gomez et al (2021) [33] found in their research that entertainment and aesthetics have a greater impact on satisfaction and loyalty than education and escapism. The research findings of Mehmetoglu and Engen (2011) [34] show that different experience dimensions influence the overall satisfaction of visitors in different contexts.…”

Section: Literature Reviewmentioning

confidence: 98%

“…For the purpose of this research, the theoretical background of the Pine and Gilmore brand experience model was used [35] (pp. [30][31][32][33][34][35][36][37]. According to this model, experience contributes to a positive internal and external brand experience.…”

Section: H2mentioning

confidence: 99%

The Daily Sailing Tours Clients Experience Assessment—The Case of the “Elaphite Islands of Dubrovnik”, Croatia

2023

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This paper examines the customers’ experience assessment with the luxury daily sailing tours in the area of the Elaphite Islands of Dubrovnik. For the purpose of this study, the influence of the entertainment opportunities, the educational opportunities, the aesthetics, and the escapism components on the customer’s experience is investigated, as well as the correlation between overall customer satisfaction and age groups of customers. The personal interview method was used for data collection. Tourists were interviewed on boats during the tours in the area of Dubrovnik Elaphite Islands, Croatia. The Pine and Gilmore experience model was used to define the main elements of their experience. The analytic hierarchy process model was used for the customers’ experience assessment. According to the results of this study, entertainment and aesthetics have greater influence than education and escapism on customer satisfaction in the age group up to 30 years. Entertainment and escapism have greater influence than education and aesthetics on customer satisfaction in the age group from 31 to 60. The interesting findings of this study are that education and aesthetics have a greater influence than entertainment and escapism for the elderly, e.g., for the customers in the age group older than 61. The highest overall satisfaction with the daily sailing tour was found among tourists in the age group up to 30 years, followed by tourists in the age group from 31 to 60 years, and the lowest satisfaction was shown by tourists who were older than 60 years. This study indicates that all the areas are important and that customer satisfaction with each component, e.g., with the entertainment, education, escapism, and aesthetic, varies according to the age group. This study also indicates that there is a correlation between the overall customer’s experience assessment of the “Elaphite Islands of Dubrovnik” daily sailing tour and customer age group.

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“…The study finds the relationship between attributes and loyalty by the moderating variable (satisfaction). Moreover, the study also points out that tangible attributes (environment experience and aesthetics) significantly impact loyalty [11]. A festival study explored the relationship of festival support among the economic benefits, wellbeing, community attachment, and residents' empowerment.…”

Section: Events Experience (Ee)mentioning

confidence: 99%

Exploring the Driving Factors of Urban Music Festival Tourism and Service Development Strategies Using the Modified SIA-NRM Approach

2022

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Urban music festivals play an important role in tourism. Festival tourism attracts fans and event participants from all over the world. They can contribute not only to the tourism industries but also to local and regional economic development. This study focuses on how urban music festival tourism can successfully attract tourist participation. It explores the service needs and the critical factors that affect tourists’ favorable participation decisions. The SIA (Satisfaction Importance Analysis) approach was applied to evaluate the service performance aspects/criteria for urban music festival tourism. The study used the NRM (Network Relation Map) approach to determine the acceptation paths. This study also provides sustainable development strategies and suitable development paths through the SIA-NRM approach. The findings of this study reveal the ranking of importance of service attributes and performance qualities perceived by tourists of urban music festivals. It provides recommendations to the music festival organizers and for local governments’ strategic directions, leading to successful music festival tourism.

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New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes

Cited by 20 publications

References 95 publications

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

The impact of food culture on patronage intention of visitors: the mediating role of satisfaction

The Daily Sailing Tours Clients Experience Assessment—The Case of the “Elaphite Islands of Dubrovnik”, Croatia

Exploring the Driving Factors of Urban Music Festival Tourism and Service Development Strategies Using the Modified SIA-NRM Approach

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