“…Third, because there may be other factors that have not been included in the model, future research should corroborate the results in specific contexts, such as the service sector and at regional levels in a country. Finally, other approaches can be useful to analyze the new product development process in future research, such as the New Product Development Ability (Panizzon, Milan, Dorion, & Munhoz Olea, 2021) or hybrid approaches (Gomes et al, 2022).…”