New Product Development Process Execution, Integration Mechanisms, Capabilities and Outcomes: Evidence from Chinese High‐Technology Ventures

Robson, Matthew J.; Chuang, Fu‐Mei; Morgan, Robert E.; Bıçakcıoğlu‐Peynirci, Nilay; Benedetto, C. Anthony Di

doi:10.1111/1467-8551.12686

Cited by 1 publication

(6 citation statements)

References 92 publications

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“…Market orientation and launch proficiency positively moderate the relationship between product advantages and performance. On the other hand, Robson et al (2022) use a capability-based view to explain that a firm's product development and testing capability leads to the development of product commercialization capability and new product competitive advantage. Penetration pricing capability negatively moderates the relationship between a new product and competitive advantage.…”

Section: Unveiling Intellectual Structure Using Bibliographic Couplin...mentioning

confidence: 99%

“…opportunity analysis, technical development, product testing, and product commercialization) substantially impacts PA and lifecycle flexibility. In addition, Robson et al (2022) and Matikainen et al (2016) emphasize the need for longitudinal research given the nonlinear nature of the NPD process.…”

Section: Unveiling Intellectual Structure Using Bibliographic Couplin...mentioning

confidence: 99%

“…Finally, Product Innovation and PA (Cluster 3) cluster with themes such as competitive intensity and product commercialization have produced some of the most recent studies (e.g. Arnett et al, 2018;Robson et al, 2022). However, themes such as Market Orientation and NPD collaboration (e.g.…”

Section: Interplay Across Clustersmentioning

confidence: 99%

“…For example, Calantone et al (2006) and Hultink and Langerak (2002) argue that product superiority, meaningfulness, and unique benefits are product characteristics that define PA. On the other hand, Atuahene-Gima (1995) argues that product characteristics such as innovation, superiority, and meaningfulness define PA. Matikainen et al (2016) conclude that for a product to have an advantage, it should be superior, and the focus should be on increasing the cost-benefit ratio. Robson et al (2022) and Wu et al (2020) argue that product quality standards and reliability are essential elements of PA. This evolution in the definition of PA construct can be explained by using the latest technology in product development.…”

Section: Introductionmentioning

confidence: 99%

“…(2016) conclude that for a product to have an advantage, it should be superior, and the focus should be on increasing the cost-benefit ratio. Robson et al. (2022) and Wu et al.…”

Section: Introductionmentioning

confidence: 99%

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Role of product advantage in shaping product outcome: a hybrid review

Kalro,

Joshipura

2024

MIP

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PurposeThis study examines current dynamics, consolidates current knowledge, elicits trends, identifies and analyzes primary research clusters, offers future directions, and develops an integrated framework for Product Advantage (PA) research.Design/methodology/approachUsing the SCOPUS database, this study applied bibliometric analysis (208 articles) and conducted content analysis on the 35 curated articles selected using a combination of bibliographic coupling and the most cited articles.FindingsThis study presents the field’s publication trends, most relevant authors, articles, journals, and knowledge structures. It identifies six primary research themes and four major clusters using the thematic map and bibliographic coupling. Marketing and PA, New Product Development (NPD) and PA, Product Innovation and PA, and New product speed and PA are the main clusters. Finally, this study offers directions for future research and provides an integrated framework for PA research.Practical implicationsBy developing an ADO framework of PA, the study offers key insights into how PA shapes product outcomes and identifies key antecedents of PA. Firms must focus on firm factors such as market and technological orientation; product factors, such as development time and pre-announcement proficiency; external factors, such as competition; and environmental factors, such as competitive intensity and technological turbulence. It enables firms to create products with high PA, shaping product outcomes and contributing to their competitive advantage.Originality/valueThis is the first study to conduct a two-stage sequential hybrid review of quality articles on PA. It offers an Antecedents-Decisions-Consequences (ADO) framework based on significant studies and offers cluster-wise directors for future research.

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Section: Unveiling Intellectual Structure Using Bibliographic Couplin...mentioning

confidence: 99%

Section: Unveiling Intellectual Structure Using Bibliographic Couplin...mentioning

confidence: 99%

Section: Interplay Across Clustersmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…(2016) conclude that for a product to have an advantage, it should be superior, and the focus should be on increasing the cost-benefit ratio. Robson et al. (2022) and Wu et al.…”

Section: Introductionmentioning

confidence: 99%

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