2014
DOI: 10.7903/cmr.11739
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New Product Development Processes in The Australian FMCG Industry

Abstract: This paper presents a study of new product development (NPD) processes in two large Australian organisations (National Foods and Lion Nathan) involved in the production of fast moving consumer goods. The research utilises the Australian Business Excellence Framework as a research lens for exploring NPD processes with a focus on the role of sales and operations management. A case study approach used data collected from employees in the two organisations who were involved the NPD process. The results showed a nu… Show more

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Cited by 4 publications
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“…Food manufacturing companies use different approaches, methods and strategies to develop new products. For example, manufacturers of convenience products tend to follow Stage-Gate [11,12] or milestone-based models [13], which typically consist of an idea-scoping stage followed by business case development, product testing, evaluation and launch. Other models take a more holistic and often circular approach.…”
mentioning
confidence: 99%
“…Food manufacturing companies use different approaches, methods and strategies to develop new products. For example, manufacturers of convenience products tend to follow Stage-Gate [11,12] or milestone-based models [13], which typically consist of an idea-scoping stage followed by business case development, product testing, evaluation and launch. Other models take a more holistic and often circular approach.…”
mentioning
confidence: 99%