2017
DOI: 10.5552/drind.2017.1610
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New Product Warranty: Empirical Evidence from Polish and Slovenian Furniture Industry

Abstract: • The aim of the study was to recognize the attitudes towards new product warranty issues in marketing practice of furniture manufacturers. The results of a survey conducted among 75 Polish and

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“…Therefore, despite the obligation of a 2-year warranty period, required by the European Union regulations towards the manufactured products, on the furniture market, there is a tendency to design and produce furniture with a longer period of failure-free work, and in some cases to offer even an extended warranty period. The extended warranty is also used as a marketing tool to minimize the risk when buying long-term goods, such as kitchen furniture [24,25].…”
mentioning
confidence: 99%
“…Therefore, despite the obligation of a 2-year warranty period, required by the European Union regulations towards the manufactured products, on the furniture market, there is a tendency to design and produce furniture with a longer period of failure-free work, and in some cases to offer even an extended warranty period. The extended warranty is also used as a marketing tool to minimize the risk when buying long-term goods, such as kitchen furniture [24,25].…”
mentioning
confidence: 99%