New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark

Bruun, Hanne; Lassen, Julie Münter

doi:10.1177/17496020231196422

Critical Studies in Television: The International Journal of Te

2023

DOI: 10.1177/17496020231196422

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New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark

Hanne Bruun,

Julie Münter Lassen

Abstract: This article addresses the development of new scheduling practices within public service media (PSM) in the Nordic, focusing on DR and TV 2 in Denmark. These practices relate to in-house broadcaster-video-on-demand-services (BVoDs). Our findings show, first, that television’s time-structured identity and liveness are re-configured for a mainstream audience as opposed to the segmented audiences approach of the earlier multi-channel era. Second, we find that the public service identity and the benefits of being … Show more

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2024

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Cited by 4 publications

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Video-on-demand catalog and interface analysis: The state of research methods

Lobato,

Scarlata,

Wils

2024

Convergence: The International Journal of Research into New Med

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The global proliferation of internet-distributed video-on-demand (VOD) services has left in its wake a rich but scattered corpus of research into the catalogs and interfaces of these services. Using empirical methods and sources including scraping, observation, digital simulations, and third-party datasets, researchers have found many ways to study VODs, their content, and their recommendations. Our article provides a critical review of this research landscape. We describe the evolution of two key methods: catalog analysis and interface analysis. We then explain how these methods intersect with each other and also with audience research. Throughout, we assess the value and limitations of various methods, showing how they fit within a wider research landscape that involves multiple ‘ways of knowing’ VOD. The practicalities and politics of access to VOD data are considered throughout.

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Video-on-demand catalog and interface analysis: The state of research methods

Lobato,

Scarlata,

Wils

2024

Convergence: The International Journal of Research into New Med

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Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe

Bengesser,

Hilborn,

Steemers

2024

Convergence: The International Journal of Research into New Med

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Video-on-demand (VoD) platforms have become primary spaces for encounters with transnational film and television, particularly among younger audiences. The expansion of global US-owned VoD services like Netflix has generated questions about the availability, discoverability, and prominence of domestic and European content, making the issue of how to analyse VoD catalogues pressing. Two perspectives are prevalent in VoD catalogue research: ‘back-end’ research emphasising composition and circulation; and ‘front-end’ analysing content presentation and discoverability. Quantitative methods facilitate comparative and longitudinal analyses of what is found on which VoD catalogues. Qualitative methods examine where and how audiences find content. This article, fostering synergy between the two, probes (1) the significance of VoD catalogue research in understanding the dynamics of transnational content flows and audience behaviours, and (2) its methodological possibilities and limitations. Focusing on British content in European VoD catalogues, it draws on two research projects: EUVoD (Aarhus Universitets Forskningsfond AUFF, 2021–2024), analysing the developing European VoD market within changing conditions of competition and policy; and Screen Encounters with Britain (AHRC, 2022–2025), investigating young Europeans’ use of British film and TV. The article utilises the European Audiovisual Observatory’s databases of European works and the streaming guide JustWatch.com, combined with systematic tracking of VoD landing pages. It thus maps content availability, popularity, and promotional strategies across different European markets and services, showcasing how patterns of presence, prominence and circulation shape probable audience encounters with non-domestic content. The article probes methodological considerations, complexities and caveats applicable to wider catalogue research into transnational media. In the case of British content availability on VoD, it shows how a vast number of ca. 15,000 individual UK titles available in European catalogues boils down to about 200 titles that can be easily found on Netflix, and 70 titles there of that young audiences (aged 16–34) recall as UK shows they know and remember.

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Different diversities: Policies and practices at three European public service VoD services

Bengesser,

Sørensen

2024

Convergence: The International Journal of Research into New Med

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While globally operating SVoDs have discovered identity-based diversity as a branding strategy, diversity has a longer history and broader meaning in public service media (PSM) tied to the foundational ideals of universality and pluralism that oblige PSM to speak to all members of a society and to offer diverse programmes and viewpoints. We investigate: How are these two understandings of ‘diversity’ expressed 1) in legal and policy requirements to the PSM, 2) in strategy papers and audits issued by PSM, 3) in the presentation and exposure of content in VoD interfaces? And 4) How can PSMs' practice around diversity on VoD be tracked methodologically? The article examines these questions by comparing: BBC iPlayer (UK), DRTV (Denmark) and ARD Mediathek (Germany). A document analysis examines how legal remits and strategies governing these institutions talk about diversity. We analyse the presentation and exposure of ‘diversity’ in VoD content via longitudinal datasets that document the three VoD landing pages daily between early 2022 and late 2023, recording the position of every programme title at the VoDs’ front pages, as well as deck titles. We test four approaches to this dataset: Spotting diversity in deck titles, looking for content tagged as diverse on IMDb and by Chat GPT, calculating diversity of exposed content with the Gini-Simpson-Index and assessing diversity through a manual coding of deck titles and sampling content displayed in selected decks. The article shows how differently diversity can be conceptualised and operationalised in VoD practice and concludes that multi-dimensional methodological approaches are needed. This article is a report on different publishing strategies for ‘diversity content’ in PSM VoD interfaces; a discussion of the conflicting relation between public service ideals and the notion of identity-based ‘branded diversity' of globally operating VoDs; and a contribution to developing methods for monitoring diversity on VoD.

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New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark

Cited by 4 publications

References 33 publications

Video-on-demand catalog and interface analysis: The state of research methods

Video-on-demand catalog and interface analysis: The state of research methods

Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe

Different diversities: Policies and practices at three European public service VoD services

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