New survey medium: Collecting marketing data with e-mail and the World Wide Web

Dibb, Sally; Rushmer, Anna; Stern, Philip

doi:10.1057/palgrave.jt.5740030

Cited by 13 publications

(7 citation statements)

References 7 publications

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“…This was much higher than the figure from Dibb et al (2001) who reported a high 'same day response' of 44%, and the figure from Schillewaert et al (1998) who reported a much lower figure of 15%. High 'same day responses' may suggest that respondents decide fairly quickly whether or not they want to participate in this survey based on the topic.…”

Section: Study Area and Methodscontrasting

confidence: 56%

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Roles of Levies for Sustainable Domestic Water Consumption

McKay

Hemphill

2010

Water Resour Manage

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Sustainable development is the modern rhetoric to guide environmental or natural resources management. There are many ways to do this and one is the wider utilization of economic instruments, such as taxes and levies. Although such levies are becoming common in Australia and worldwide, the role of the taxes or levies is still limited. In many cases, these taxes/levies -although environmentally relatedhave a fiscal rather than a purely environmental motive, for example, the Natural Resources Management (NRM) Levy in South Australia. This study evaluates the NRM levy policy using one NRM region and focussing on the Adelaide urban community. Data was collected through a web-based survey with 770 respondents who answered 59 questions. The research found that community strongly prefers a levy calculated on the volume of water consumed. Respondents also indicated that they would use less water if the levy were calculated on the volume of water consumed. The clear implications of the results suggest that if a tax or levy aims to change water consumption behaviour then it should be based on the volume of water consumed not on property value.

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Section: Study Area and Methodscontrasting

confidence: 56%

“…newsgroups posting, webpage questionnaires) as well as different samples (e.g. students, academics) (Dibb et al 2001). …”

Section: Study Area and Methodsmentioning

confidence: 99%

Roles of Levies for Sustainable Domestic Water Consumption

McKay

Hemphill

2010

Water Resour Manage

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“…She reviews studies that focus on the Internet as a research tool and highlights issues and evidence pertaining to: Internet user population; dealing with potential biases; speed; costs; anonymity; and survey design. Many of these issues, and others, are also pursued by Dibb et al (2001). Banister concluded that the major current concerns relate to the need for technical expertise in design, and Internet security and privacy -both customers' perceptions and the reality.…”

Section: How To Collect Data?mentioning

confidence: 99%

An assessment of customer service in business‐to‐business relationships

Zolkiewski

Lewis

Fang

et al. 2007

Journal of Services Marketing

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Early work in business-to-business markets indicated the importance of customer service (e.g. Cunningham and Roberts, 1974). More recently, customer service appears to be an implicit assumption within the notion of relationships, be it from an interaction or other relationship perspective: feedback occurs through the interactions that occur between customer and supplier (Håkansson, 1982; Turnbull and Valla, 1986; Ford, 2002). However, this feedback will often be informal in nature and may well be given to technical personnel. The question of how this can be best collated and used for strategic purposes then becomes vital. Some researchers suggest that the collection of such market intelligence is the role of the sales engineers although, in practice, this can be fraught with problems such as pressure to achieve new sales and failures in management information systems (Donaldson, 1998). Little explicit attention seems to be given to this issue in either the business-to-business marketing or the sales management literature. Indeed, Parasuraman (1998) has remarked upon the paucity of research into customer service in business-to-business markets.

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“…First, to contribute to the accumulation of empirical knowledge on the usefulness of email questionnaires in meeting particular research objectives. Secondly, to suggest ways of tackling non-response to email surveys by (1) targeting the appropriate sample, (2) selecting particular type of email questionnaire, and (3) by using incentives. Thirdly, to provide researchers wishing to adopt this method with specific guidelines or recommendations for best practice in designing email questionnaires.…”

Section: Introductionmentioning

confidence: 99%