New Technologies Applied to the Fashion Visual Merchandising

Sampaio, Juliana Paradinha; Zonatti, Welton Fernando; Mendizabal-Alvarez, Francisco Javier Sebastian; Rossi, George Bedinelli; Baruque-Ramos, Júlia

doi:10.4236/me.2017.83031

Cited by 5 publications

(5 citation statements)

References 17 publications

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“…The lighting, design layout and cleanliness are the key elements of visual merchandizing programs other than product display. Sampaio et al (2017) discussed the application of new technologies in visual merchandising, mainly associated with fashion brands. It demonstrates that traditional brick-and-mortar store formats need to be modified to interact with the buying expectation of the customer, mainly young people.…”

Section: Visual Merchandising and Consumer Behaviormentioning

confidence: 99%

Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Akhilendra,

Aravendan

2023

JSSM

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A Fashion Retail Store is an embodiment of a fashion brand, and the art and science of visual merchandising position it as the best medium for creating and maintaining long-lasting customer relationships. Nowadays, clients have become progressively exposed to, and mindful of fashion trends as a result of various mediums accessible and dedicated to diffusing the latest fashion trends to consumers as fast as could be expected. The life expectancy of a particular style likewise has all the earmarks of being moving considerably more quickly than at any time in recent memory, evidently in light of the expansion in consumer fashion mindfulness and their interest to see new products on each visit to a store. This has become amazingly vital for a fashion brand to stand tall by laying out great visual marketing objectives that oblige the craft of show and store business and help maintain the brand image. Visual merchandising which consists of various elements, not only exposes the new style a fashion brand has in the store but also highlights the new fashion trends, which change every season. This as a result helps a brand to communicate with their audiences based on their fashion apparel preferences and creates a Fashion brand image in the viewers' or consumers' minds. This research aim is to find the impact of Fashion trends on visual merchandising in promoting Fashion apparel brands. An Exploratory Research design followed by descriptive research was adopted to investigate the impact through secondary data study, and primary data through Survey Method-online survey by distributing the Google form questionnaire through email, and social media is being followed to.

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Section: Visual Merchandising and Consumer Behaviormentioning

confidence: 99%

Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Akhilendra,

Aravendan

2023

JSSM

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“…It was that diffuse illumination had a beneficial impact on customer behaviour, which included increased store traffic, increased perusing periods, and increased revenue. Research to investigate the possibility that different hues of illumination could make a space feel friendlier and have a positive impact on the manner in which customers behaved in the establishment (Sampaio, et. al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Role of Visual Merchandising in Attracting Consumers in a Retail Store: A Quantitative Perspective

2023

Journal of Informatics Education and Research

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Visual merchandising constitutes an integral component of retail marketing, and is essential in drawing customers to retail stores. The purpose of this research paper is to examine the effect of visual merchandising on consumer patronage in a retail outlets and stores. The paper provides an idea about the consumers behaviour from various retail outlets. The findings indicate that the appearance of merchandising has a considerable influence on consumer behaviour, such as their perception regarding the store's ambience, the extent to which they are willing to spend time in the store, and their intentions to buy. The results demonstrate that elements of visual merchandising, such as shop windows and signs, are more persuasive in drawing in consumers than other elements. This paper elucidates advantageous perceptions for retailers wishing to augment their visual merchandising tactics and finally augment their sales.

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“…The results indicated that retail managers should manage the level of visual complexity using visual patterns of interior elements and arranging merchandise and furniture aesthetically to design store environments that effectively trigger positive emotions and enhance attention of target consumers. [77] The traditional brick-and-mortar store formats need to be modified to interact with the buying expectation of customer, mainly the young people. The consumption habits of this cohort cause the companies to reformulate their marketing strategies and develop new digital strategies.…”

Section: Visual Merchandising and Latest Technologiesmentioning

confidence: 99%

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Akhilendra,

Aravendan

2023

IIM

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Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It's also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers' perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly; it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer's brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

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New Technologies Applied to the Fashion Visual Merchandising

Cited by 5 publications

References 17 publications

Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Role of Visual Merchandising in Attracting Consumers in a Retail Store: A Quantitative Perspective

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

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