The growing dissatisfaction of the population with the quality of medical services becomes an obstacle to the sustainable development of the territories and results in the population's disapproval of the actions of the authorities. The increasing dissatisfaction with the quality of medical services is accompanied by decreasing effectiveness of ongoing quality assessment due to the low activity of patients in the process of independent evaluation. One of the ways to solve the problem is to stimulate the involvement of consumers in the process of assessing the quality of medical services, so that the results can be used by healthcare institutions and authorities in decision-making on improvement of the quality and safety of medical organizations.