New ways and actors when diplomacy goes digital - The e-Diplomacy Campaign "Midwives4All"

Wihlborg, Elin; Norstedt, Anna

doi:10.24251/hicss.2017.295

Cited by 3 publications

(1 citation statement)

References 16 publications

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“…Another initiative, launched by the MFA, is the #midwives4all initiative, with the explicit ambition to highlight the central role of midwives to ensure the reproductive health of women and girls, and, using digital diplomacy to mobilise support for that particular professional category (Handbook Sweden's feminist foreign policy 2019). The campaign was in fact planned by the MFA before the election victory of the redgreen coalition in 2014, but then ended up becoming a key theme in the projection of feminist foreign policy in social media (Wihlborg and Norstedt 2017). These initiatives are instructive examples of the MFA exercising bureaucratic agency in digitally communicating the normative values of feminist foreign policy.…”

Section: The Branding Of Sweden's Feminist Foreign Policy and Self-narrativementioning

confidence: 99%

Feminist digital diplomacy and foreign policy change in Sweden

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Rosamond

Hedling

2021

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This article analyses how the launch of Sweden’s feminist foreign policy marked a change in Sweden’s digital diplomatic efforts. It draws on three strands of research: digital diplomacy, foreign policy analysis (FPA) and feminist scholarship. Informed by FPA, the article explores the relevance of political leadership, bureaucratic agency and political context as drivers of policy change, and, specifically, Sweden’s feminist digital diplomacy. The article provides an empirical case analysis of Sweden’s foreign policy change and conduct of digital diplomacy during the period 2006–2020. It draws on documents available on the official websites of the Government Offices of Sweden and the Ministry for Foreign Affairs, including sites such as SwedenAbroad and Swedish Foreign Policy Stories. The article concludes that Sweden acted on a window of opportunity in global politics, which advanced a novel feminist digital diplomacy. Sweden’s competitive edge was based on a strong transformative political leadership in foreign policy, state feminism and an early engagement of digital diplomatic management of its state image online.

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Section: The Branding Of Sweden's Feminist Foreign Policy and Self-narrativementioning

confidence: 99%

Feminist digital diplomacy and foreign policy change in Sweden

Aggestam

Rosamond

Hedling

2021

Place Brand Public Dipl

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Digital diplomacy: success at your fingertips

Collins

Bekenova

2018

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In search of a dialogue: Digital di-plomacy of Sweden

Marchukov

2022

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Digital diplomacy opens up new opportunities for both developed and devel-oping states to promote their international image, clarify their position on current issues, and realize long-term foreign policy aspirations, but it also brings com-pletely new challenges. The chief one among them is establishing a continuous constructive dialogue with the target audience in the virtual space. Facilitation for this dialogue is one of the key priorities of the digital diplomacy of Sweden. The author examines the activities of the key actors of Sweden’s digital diplomacy (the Ministry of Foreign Aﬀ airs of Sweden, the Swedish Institute, the Swedish Tourist Association (Svenska Turistföreningen), ‘Visit Sweden’) and identiﬁ es their key features. Particularly, the author emphasizes the government’s readiness to implement innovative and creative methods to promote its media projects. The latter include such projects as ‘The Second House of Sweden’, ‘Curators of Sweden’, and ‘Swedish Number’, which were aimed at improving the quality of communication with the foreign audience. In doing so, the responsible minis-tries and agencies placed a heavy emphasis on promoting a dialogue via social networks between the Swedish oﬃ cials and representatives of the civil society on the one hand and foreign users on the other. The leading actors of Sweden’s digital diplomacy actively engaged the foreign audience in discussions on the most important issues on the foreign policy agenda of Sweden. This was most clearly demonstrated in media campaigns designed to eliminate discrimination against women and gender-based violence. The author concludes that Sweden has achieved a certain degree of success in establishing a dialogue with the foreign audience, yet this dialogue is not comprehensive enough and still depends on the initiative of individual politicians and diplomats.

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New ways and actors when diplomacy goes digital - The e-Diplomacy Campaign "Midwives4All"

Abstract: Abstract

Cited by 3 publications

References 16 publications

Feminist digital diplomacy and foreign policy change in Sweden

Feminist digital diplomacy and foreign policy change in Sweden

Digital diplomacy: success at your fingertips

In search of a dialogue: Digital di-plomacy of Sweden

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