“…Since its founding in 2006, Facebook (FB) has grown tremendously from being a high school and college network to being one of the most globally popular social networking sites (SNSs). In the process, it has also become a platform for a wide range of political activities (e.g., Earl & Kimport, 2011; Ward, 2012). At the individual level, some researchers have found a generally positive relationship between social media use and civic and political participation (e.g., Gil de Zúñiga, Jung, & Valenzuela, 2012; Gil de Zúñiga, Puig-I-Abril, & Rojas, 2009; Valenzuela, Park, & Kee, 2009).…”