Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal

Abstract

Cultural tourism is critical to the growth of destinations all over the world. Cultural activities and events, as well as existing local historical and cultural assets or cultural capital, shopping, and event attractions, are all believed to play a key role in the nations' cultural and economic development. In the Nepalese context, cultural tourism is widely discussed for the potential development of local and indegenous communities. Thus, the research aims to identify Newari Community’s attitude toward promoting cultural tourism development in Kathmandu Valley. Newari community people from Kathmandu valley were taken as a population, a total of 280 individuals were taken as a sample, and data were collected using a structured questionnaire. The attitude level of Newari people was measured using the attitude index. The Ordered Logistic Model was used to test the factors determining the Newari community's attitude towards promoting cultural tourism development. The result revealed that the Newari community is highly aware of cultural tourism development. Further, regression result shows that monthly income, employment opportunities, a wide variety of cultural activities, developed partnership, pride of local residents, sufficient information, cost of living, a problem with parking or traffic, and household employed in art and cultural activities statistically influence attitude level of Newari community to promote cultural tourism development. Hence, the Newari community should focus on promoting cultural tourism development through conservation, protection, and development of cultural management.

Promoting Sustainable Tourist Behavior through Promotional Marketing

“…Nepal, a land of breathtaking natural beauty and rich cultural heritage, is a popular destination for tourists from around the world (Maharjan et al, 2022). But as the number of visitors' increases, so do the challenges of preserving the country's precious environment and preserving the traditional way of life of the local people.…”

“…These issues are commonly found in emerging nations like Pakistan, Bhutan, Sri Lanka, and Thailand where the tourism industry has had a difficult time finding and keeping qualified workers (Khan et al, 2020). Some of the factors that contribute to this include poor working conditions, lower pay scales, irregular work schedules, a lack of promotional and motivating factors, high employee turnover, and a negative perception of the tourism industry (Maharjan et al, 2022).…”

Prospect of Tourism Development in Khaptad National Park: A Local Perspective

“…So, the total respondents of survey data of researcher are 219 only in this study. Th e research has used non-probabilty sampling and it is one of the techniques for conducting research (Maharjan et al, 2022). Th e researcher has selected convenience sampling method for the study analysis and data presentation.…”

Traditional cereal-based dishes of the Newari community of Nepal and their preparation process

“…Chiura is Newar's most commonly used staple food item, also known as Baji in Newari languages. A typical Newari dish is incomplete without chiura which is served with different types of food items [28]. Chiura or Baji is very important in different festivals and rituals of Newars like "Chyanu Bicha" where Chyanu is an eight number and Bicha is a concern.…”