“…Michael O'Sullivan 1,2,3,4 , Jessica Metcalfe 1,4 , Sandra Vale 2,5,6 , Ian Peters 7,8 , Richard Loh 1,2,6 , Karin Orlemann 8 , Sandra Salter 2 , Debbie Palmer 2,4 , Susan Prescott 1,2,4 Introduction: SmartStartAllergy (SSA) is a novel SMS and smartphonebased application to monitor introduction of allergenic foods and support implementation of Australasian Society of Clinical Immunology and Allergy (ASCIA) Guidelines for Infant Feeding and Allergy Prevention. We describe the SSA methodology, and design and interim results of an ongoing randomised controlled trial (RCT) assessing the effectiveness of SSA in promoting uptake of the ASCIA Guidelines.…”