“…Yet, the explanatory power of the represented reality criterion at the product side appeared to be limited, so that we have to look for other factors as well. Studies in affective disposition theory have repeatedly shown that the moral judgment of a character, whether he or she is a good hero or a bad villain, is important to engaging with characters (e.g., Raney & Bryant, 2002;Zillmann, 1994;Zillmann & Cantor, 1977) both in fiction and nonfiction (Zillmann, Taylor, & Lewis, 1998; see also Bryant, Roskos-Ewoldsen, & Cantor, 2003). Furthermore, studies in art perception (e.g., Cupchik, 1997;Dion, Berscheid, & Walster, 1972) and interpersonal attraction (e.g., Baker & Churchill, 1977;Iannucci, 1992) emphasize that aesthetic appeal is an important contributing factor to (art) appreciation.…”