News in Online and Print Newspapers: Differences in Reader Consumption and Recall

Abstract

How readers consume and recall news presented in online and print versions of two newspapersin the Netherlands are investigated in this experimental study. Few differences are found between the online and print versions in terms of news supply. Reader attention to the news stories varies, depending on the newspaper and news category. No consistent reading pattern is evident and the print version readers do not read more than the online version readers. News Consumption seems to be more dependent on the news category, reader gender and interest in a particular topic than on whether the news appears in print or online. Finally, on the basis of cued and free recall questions, no consistent pattern differentiates readers of the print newspapers from the online versions. In conclusion, evidence has not been found that online readers consume and retain news differently from readers of the print versions examined in this study.

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

“…On the one hand, this research reinforces an idea that has been pointed out in other investigations into different types of online audiences: sociodemographic variables are becoming increasingly less relevant for the discrimination of consumer behavior related to the news on the Internet (D'Haenens, Jankowski, & Heuvelman, 2004;Fortunati et al, 2014;Media Insight Project, 2014). The distinction between digital native and legacy online news brands does not succeed in activating those segmentation variables that are so important for marketing management.…”

Presentation Style and Beyond: How Print Newspapers and Online News Expand Awareness of Public Affairs Issues

“…This, combined with a more limited screen size, allows fewer cues at one glance that could lure users into reading something they did not plan to (Althaus & Tewksbury, 2002;Engebretsen, 2006, Eveland, Marton, & Seo, 2004. Almost immediately users have to click and scroll, and are encouraged-even forced-to pursue their individual path and to select information that matches their own interests (d 'Haenens et al, 2004, Mensing & Greer, 2006Prior, 2005;Tewksbury, 2003;Tewksbury & Althaus, 2000;Watters, Shepherd, & Burkowski, 1998). Certainly, determined print readers also can skip sections that they are not interested in and read "out of order," but for users of hypermedia this is the structural norm (Eveland & Dunwoody, 2002).…”

ePaper: A personalized mobile newspaper

“…However, such services are not always suitable for many readers and for different reading situations (Flavian & Gurrea, 2006).A newspaper reader may, for example, want to read articles from a number of daily and weekly newspapers and magazines while traveling, say, to work or on a business trip (D'haenens, Jankowski, & Heuvelman, 2004). It may be both annoying and time-consuming to scan a number of different newspapers for interesting and important articles.…”