This article examines the factors that contribute to gender inequality and violence against women in Punjab, Pakistan. It focuses on District Gujranwala and examines patriarchal power structures, cultural norms, and restrictive gender roles. The article analyzes court decisions in District Gujranwala from 2012 to 2023, which show a high number of acquittals, mostly because of retracted eyewitness testimony. We argue that despite statutory reforms, there exists an over-reliance on visual evidence that undermines justice. We suggest that a comprehensive policy is needed that challenges cultural norms, advances gender equality, fortifies legal frameworks, and reforms investigation and prosecution techniques to effectively prevent honour killings and increase conviction rates.