“…This is a line of research that Keith Michael Hearit (Western Michigan University) has pursued for a number of years (e.g., Hearit, 1994Hearit, , 1995aHearit, , 1995bHearit, , 1996Hearit, , 1997Hearit, , 1999Hearit, , 2001. The rhetorical term that Hearit has helped to popularize in public relations is apologia*''a broad term that means to respond to organizational criticism by offering a vigorous and compelling defense' ' (p. 4).…”