Newspaper Training Program Shows Gains in Social Media

Abstract

This article reports the results of a training program developed and delivered under a state grant by the School of Journalism and Mass Communication at the University of Minnesota for the news and advertising employees at the St. Paul Pioneer Press.

Feature Reporting Improves After Midcareer Training

“…Another self-report evaluation strategy made comparisons of journalists' perceptions before and after a training program. That's what was done for a five-month onsite program at the Pioneer Press in St. Paul, Minn. 9 Generally, evaluations based on self-reports find that journalists perceive the trainings to have been beneficial and effective.…”

Testing for the human capital value of daily newspaper journalists in the era of newsroom downsizing

“…To the market-logic view, however, investing in newsworkers is part of the labor cost to control, if not eliminate. Hansen et al (2011) highlight this market-logic response, writing that “in the current environment of budget cuts and sweeping changes, investment in training is often one of the first things to go” (p. 412). The literature offers other evidence for a null hypothesis of newspaper firms rarely investing in training (Cleary, 2006; Hart, 1990; Weaver & Wilhoit, 1996).…”

“…So too would it be for the newspaper firm. Hansen et al (2011) argue that "never has training in both new technology and new conceptual mindsets been more critical to the success of the newspaper industry" (pp. 41-42).…”