Newspaper vs. TV Credibility for Local News

Abel, John D.; Wirth, Michael O.

doi:10.1177/107769907705400223

Cited by 47 publications

(24 citation statements)

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“…Source credibility research has typically focused on communicator characteristics of the individual, group, or organization and how these characteristics influence or are influenced by message content and attributes (Kiousis 2001). Medium credibility has typically focused on the characteristics of the channel through which message content is delivered rather than communicator/message characteristics (Abel and Wirth 1977;Gantz 1981;Slater and Rouner 1996). In either case, credibility is defined as the degree to which the consumer sees the source or medium as conveying trustworthy, believable, accurate, or expert information.…”

Section: Advertising Media Credibility: Research Questionsmentioning

confidence: 99%

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Huh

DeLorme

Reid

2004

Health Marketing Quarterly

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In this article, we report the results of a study conducted to determine consumer perceptions of the media credibility and informativeness of direct-to-consumer prescription drug advertising (DTC advertising) and to examine how those perceptions are influenced by consumer predispositions and demographic characteristics, especially consumer age. This study specifically surveyed older consumers, who are the most significant market segment for prescription drugs and particularly susceptible and vulnerable to commercial persuasion. Older consumers' perceptions of DTC advertising were found to be neutral but their evaluation of informativeness was found to be more positive. Attitude toward DTC advertising and DTC advertising familiarity predicted perceived credibility across various media and attitude toward DTC advertising was the most prominent predictor of perceived informativeness. Age and usage of different media were also found to predict credibility and informativeness of DTC advertising in certain types of media. This study's findings provide insight into how older consumers evaluate various DTC advertising media as an information source.

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Section: Advertising Media Credibility: Research Questionsmentioning

confidence: 99%

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Huh

DeLorme

Reid

2004

Health Marketing Quarterly

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“…As Chaffee (1982) points out, receivers do not differentiate clearly between a person who generates a message (source) and one who relays a message that was created elsewhere (channel). This problem is compounded when some researchers (e.g., Abel & Wirth, 1977;Carter & Greenberg, 1965) treat media channels (newspapers and television) as competing sources of information and influence.…”

mentioning

confidence: 99%

Conceptualizing sources in online news

2001

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This study attempts a new conceptualization of communication "sources" by proposing a typology of sources that would apply not only to traditional media but also to new online media. Ontological rationale for the distinctions in the typology is supplemented by psychological evidence via an experiment that investigated the effects of different types of source attributions upon receivers' perception of online news content. Participants (N = 48) in a 4-condition, between-participants experiment read 6 identical news stories each through an online service. Participants were told that the stories were selected by 1 of 4 sources: news editors, the computer terminal on which they were accessing the stories, other audience members (or users) of the online news service, or (using a pseudo-selection task) the individual user (self). After reading each online news story, all participants filled out a paperand-pencil questionnaire indicating their perceptions of the story they had just read. In confirmation of the distinctions made in the typology, attribution of identical content to 4 different types of online sources was associated with significant variation in news story perception. Theoretical implications of the results as well as the typology are discussed.

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“…For example, one factor that may moderate perceptions of media bias is age. Abel and Wirth (1977) examined perceptions of credibility of television and newspaper news stories and found that participants over the age of 40 perceived the newspaper to be significantly more important and more truthful than those under the age of 40. Gunther (1992) studied perceptions of media bias by surveying 985 participants contacted via random phone sampling and found that participants' Downloaded by [Lulea University of Technology] at 06:45 20 September 2013 age was significantly linked with participants' perceptions of media bias.…”

Section: Other Factors Influencing Perceived Media Biasmentioning

confidence: 98%