Newspapers Publish Less in Print; Focus on Web to Attract Young Readers

Graybeal, Geoffrey

doi:10.1177/073953291103200109

Cited by 10 publications

(4 citation statements)

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“…It is true that youngsters are less likely to use traditional news formats when compared to other age groups (Edmonds, Guskin, & Rosenstiel, 2011), but could not conclude that they are not at all interested to use traditional news formats (Kaufhold, 2010b). Therefore, the news organizations should take steps to sustain the young readers (Graybeal, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

Cherian¹,

Jacob²

2012

ASS

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Users enjoy and like both online and print news papers. But it is believed that it is necessary to adopt various modern techniques so as to identify the interests of the young college going population. Factors influencing attitude towards usage of print and online publication have been studied by several researchers. In this modern age, people are provided with a wide range of traditional and digital channels. Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print news papers. This study examines the consumer choice of print and online media with respect to demographics and preference of format. The study adopted a primary quantitative data collection approach wherein a paper based survey of 150 college post graduate students was carried out. Overall these results, acknowledged that the print edition has been the prevailing choice when compared to the print edition in terms of readership and preference and generates more profit to the advertising field.

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Section: Literature Reviewmentioning

confidence: 99%

Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

Cherian¹,

Jacob²

2012

ASS

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“…Kemelut ini harus dicari penyelesaiannya oleh pihak akhbar. Perancangan yang rapi perlu dibuat untuk menarik kembali perhatian remaja terhadap akhbar kerana masa depan akhbar terletak dalam tangan mereka (Graybeal, 2011). Jika peratusan remaja yang membaca akhbar terus menurun dikhuatiri akhbar akan hanya tinggal nama sahaja dan lebih dibimbangi akhbar akan kehilangan pembaca remaja (Anwar Ridhwan, 2014;Speckman, 2006dalam Huang, 2009 yang menjadi kayu pengukur kepada hala tuju akhbar.…”

Section: Pernyataan Masalahunclassified

Keperluan Pembaca Remaja Terhadap Kandungan Akhbar (Teenagers’ Needs Towards Newspapers Content)

Ghazali¹,

Omar²

2014

JKMJC

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Akhbar menyediakan pelbagai maklumat yang dapat memperkayakan pengetahuan individu jika membacanya. Tren pembacaan akhbar khususnya remaja suatu ketika dahulu sangat memberangsangkan tetapi kini mula menampakkan penurunan. Pada tahun 2008, peratusan remaja yang membaca akhbar adalah sebanyak 54% tetapi menurun kepada 38% pada tahun 2011 dan 32% pada 2013. Berpandukan kepada statistik tersebut jelas menunjukkan bahawa remaja kini semakin kurang membaca. Tren menunjukkkan wujudnya jurang penerimaan akhbar yang ketara dalam kalangan golongan remaja. Penerimaan remaja terhadap akhbar ini menurun berasaskan kepada kandungan akhbar dikatakan kurang memenuhi keperluan mereka. Justeru, keperluan pembaca remaja terhadap akhbar perlu dikaji oleh organisasi media memandangkan ia adalah asas kepada penyediaan maklumat umum kepada pembaca khususnya remaja dan juga menentukan masa hadapan penerbitan akhbar itu sendiri. Berdasarkan kepada teori Kegunaan dan Pemuasan yang telah diutarakan oleh Katz, Haas dan Gurevitch (1973), kajian ini dijalankan bertujuan mengenal pasti faktor-faktor keperluan remaja terhadap akhbar. Seramai 387 orang remaja berumur antara 16 hingga 17 tahun, terdiri daripada murid-murid pelbagai kaum di 10 buah sekolah menengah kebangsaan di Wilayah Persekutuan Kuala Lumpur telah dipilih sebagai responden kajian. Hasil kajian menunjukkan bahawa faktor yang menarik minat remaja membaca akhbar adalah faktor keperluan eskapisme dan kognitif berbanding perasaan, peribadi dan sosial. Ini adalah kerana akhbar kerap menerbitkan E

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“…Although the declination of newspaper readership among young adults are shown in several studies (Huang, 2009;Graybeal, 2011;David et al ,2017). Huang (2009) indicates that the news media failed to address youth's news consumption behavior.…”

Section: Introductionmentioning

confidence: 98%

An Investigation of Online News Consumption Behaviour of a Malaysian Higher Education Institution: A Case Study of Southern University College

Hui¹,

Li²

2019

World Conference on Media and Mass Communication

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The Internet and new technologies have created new versions of news reporting, and they have changed the news consumption behavior of people around the world. The online news consumption among adolescents nowadays may differ from the older news consumers because of the accessibility of the Internet and other news sources provided in their growing environment. This study examines the online news consumption behavior among the students in private university college by applying uses and gratifications theory. There were 341 respondents engaged in this study. The Pearson correlation coefficient and one-way ANOVA analysis are applied in data analysis to identify the relation of interactivity, demassification, and asynchrony to the online news consumption behavior. The finding reveals there is a significant difference between the attribute of interactivity, demassification and asynchrony to online news consumption behavior.These attributes have led the respondents toward online news use to fulfil their cognitive needs, social integrative needs and affective needs. Meanwhile, news from Facebook specifically lifestyle news is generally consumed by university students today.

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Newspapers Publish Less in Print; Focus on Web to Attract Young Readers

Cited by 10 publications

References 0 publications

Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

Keperluan Pembaca Remaja Terhadap Kandungan Akhbar (Teenagers’ Needs Towards Newspapers Content)

An Investigation of Online News Consumption Behaviour of a Malaysian Higher Education Institution: A Case Study of Southern University College

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