Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity

Houessou, Albertine M.; Aoudji, Augustin K.N.; Biaou, Gauthier

doi:10.1080/15228916.2024.2395231

Journal of African Business

2024

DOI: 10.1080/15228916.2024.2395231

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Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity

Albertine M. Houessou,

Augustin K.N. Aoudji,

Gauthier Biaou

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Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity

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References 62 publications

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