Nexus Between Islamic Spiritual Value, Cognitive Dissonance, Perceived Social Status, and Business Longevity

Abstract

This research aims to analyses the relationship pattern between Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The research object is in East Java Province and Special Region of Yogyakarta Province, Indonesia. The sampling technique is using purposive sampling with the respondents in those two areas. The data analysis technique is using Partial Least Square. The findings of this research are: first, Islamic Spiritual value can minimize the occurrence of employee supervisors’ Cognitive dissonance and can improve business longevity. Second, cognitive dissonance and can improve perceived social status. Third, Perceived Social Status can improve business longevity. This research provides theory contribution and development that includes Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The company can create policy and practice related to Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity so that it can compete in the long term. This research connects the aspect of business longevity with Islamic spiritual value, cognitive dissonance, and perceived social status which is still rare to find.

Cognitive Dissonance, Business Longevity, and Spiritual Values of Business in Bali Post-Pandemic

“…Spiritual Values yang dimiliki pelaku usaha mampu meminimalkan tingkat Cognitive Dissonance yang dirasakan karena dapat menguatkan komitmen para pelaku usaha untuk mengembangkan usaha yang dimiliki dan digunakan untuk memotivasi, menggerakan, dan mempengaruhi keputusan. Hal tersebut juga berguna untuk meningkatkan produktivitas, kreativitas dan fleksibilitas dalam menjalankan usaha sehingga perencanaan usaha dapat diimplementasikan (Muafi, 2020;Rezapouraghdam et al, 2019). Perencanaan usaha yang diimplementasikan dapat membawa usaha memiliki umur yang panjang dengan dapat beradaptasi secara agresif dengan perubahan lingkungan yang cepat melalui eksplorasi peluang (K. Sharma & Dixit, 2017).…”

“…Pemenuhan nilai spiritual para pelaku usaha dipercaya dapat meningkatkan energi positif dan sikap yang lebih positif sehingga memberikan keuntungan pada usaha. Selain itu, penelitian yang dilakukan oleh (Muafi, 2020)…”