As the 600 nm-class photocatalyst, BaTaO 2 N is one of the promising candidates of the perovskite-type oxynitride family for photocatalytic water splitting under visible light. The oxynitrides are routinely synthesized by nitriding corresponding oxide precursors under a high-temperature NH 3 atmosphere, causing an increase in the defect density and a decrease in photocatalytic activity. To improve the photocatalytic activity by reducing the defect density and improving the crystallinity, we here demonstrate an NH 3 -assisted KCl flux growth approach for the direct synthesis of the BaTaO 2 N crystals. The effects of various fluxes, solute concentration, and reaction time and temperature on the phase evolution and morphology transformation of the BaTaO 2 N crystals were systematically investigated. By changing the solute concentration from 10 to 50 mol %, it was found that phase-pure BaTaO 2 N crystals could only be grown with the solute concentrations of ≥ 10 mol % using the KCl flux, and the solute concentration of 10 mol % was solely favorable to directly grow cube-like BaTaO 2 N crystals with an average size of about 125 nm and exposed {100} and {110} faces at 950 °C for 10 h. The time-and temperature-dependent experiments were also performed to postulate the direct growth mechanisms of cube-like BaTaO 2 N submicron crystals. The BaTaO 2 N crystals modified with Pt and CoO x nanoparticles showed a reasonable H 2 and O 2 evolution, respectively, due to a lower defect density and higher crystallinity achieved by an NH 3 -assisted KCl flux method.