2013
DOI: 10.11634/216837861302326
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Niche-Market Tour Operators and Mass-Market On–Line Travel Agencies: The Case-Study of U.S. Organized Tourism to Italy

Abstract: The design of tourism products is changing due to factors such as the growing importance of the Internet and the ability of tourists to be involved in the production of their own products/experiences, (namely the emergence of the 'prosumer'). This paper reports a study into the responses of Tour Operators and On-line Travel Agencies to the evolution of the tourism sector. The case-study analyzes the use of marketing mix variables for outbound tourists from the United States booking tours to Italy. A comparison… Show more

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Cited by 2 publications
(1 citation statement)
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“…In tourism industry, digital technology has made a lot of travel bureau fold down as its function replaced by online travel agencies and other online booking systems in a way that has never been imagined before [22]. Today's customers demand on high involvement in creating their experience in real time, which can be easily materialized by digital platform [24].…”
Section: Introductionmentioning
confidence: 99%
“…In tourism industry, digital technology has made a lot of travel bureau fold down as its function replaced by online travel agencies and other online booking systems in a way that has never been imagined before [22]. Today's customers demand on high involvement in creating their experience in real time, which can be easily materialized by digital platform [24].…”
Section: Introductionmentioning
confidence: 99%