The counter-intuitive choice of an insulating polymer for embedding electrocatalysts is shown to facilitate a simple and general strategy to fabricate catalytic electrodes for efficient oxygen evolution reaction (OER) during water splitting. The hydrogel characteristics and appreciable swelling of the polymer in aqueous medium are the key enabling factors; electrolyte absorbed in the polymer matrix is likely to be involved in the electrocatalytic process. Nanocomposite thin films of chitosan spin-cast on common conducting substrates, with an optimal content of NiO and [Ni,Fe]O nanoplates generated through a facile and simple in situ protocol, are shown to effect OER with excellent overpotentials (down to 240 mV at 10 mA/ cm 2 ), low Tafel slope, high Faradaic efficiency, appreciable turnover frequency, and extended stability with high current density. Preliminary investigations with a range of catalystpolymer combinations illustrate the general applicability of the approach.The generation of ever more efficient electrocatalysts for the fundamentally important oxygen and hydrogen evolution reactions (OER and HER) has been the prime focus in the water splitting and related energy research front. Equally important and challenging, but relatively less focused on, is the development of simple and general protocols for the fabrication of robust electrodes bearing the catalyst. Methods like electrodeposition are commonly used to fabricate catalytic electrodes, but their temporal stability under electrolysis and gas-forming conditions can be limited; prominent issues include catalyst dissolution requiring compensation by feeding the relevant ions in the electrolyte, [1] and adverse composition changes of mixed metal oxide catalysts over extended electrolytic runs. [2] The critical problem of fixing powder catalysts has been highlighted in recent studies. Mills and coworkers have discussed the relevance of 'powder-to-electrode' fabrication, in particular the utility of a mechanical, solvent-free approach. [3][4][5] The problem has also been addressed by replacing common binders like Nafion having relatively low electrical conductivity, by carbon material generated from polymer precursors; [6] the latter step requires calcination at 450°C. Enhancement of electrode surface wettability using electrochemically inert but super-hydrophilic carbon nitride that enables also wider exposure of the catalyst sites, is another interesting approach, [7] but again involves high temperature (550°C) calcination and multiple fabrication steps. New strategies to fabricate stable catalyst electrodes, avoiding multiple steps and lengthy processing are desirable. We envisioned that hydrogel polymers, even if electrically insulating, would be widely adaptable and versatile matrices for embedding electrocatalysts that carry out efficient water splitting. Swelling of the polymer in aqueous medium makes this unlikely choice of material highly relevant, and an optimal polymer-catalyst combination can ensure a robust and efficient electrode system; ...