1990
DOI: 10.1080/00343409012331346204
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Nike just did it: International Subcontracting and Flexibility in Athletic Footwear Production

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Cited by 157 publications
(41 citation statements)
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“…9 No longer differentiating among the contactors as developed, developing, or volume producers (Donaghu and Barff, 1990), Nike allowed these elite suppliers to serve multiple roles through their subsidiary relationships in Asia. For example, Feng Tay of Taiwan produces its high-end products in Taiwan, volume shoes through its China subsidiaries, and standard models at plants in Indonesia and Vietnam.…”
Section: Embedding Csr Valuesmentioning
confidence: 99%
See 1 more Smart Citation
“…9 No longer differentiating among the contactors as developed, developing, or volume producers (Donaghu and Barff, 1990), Nike allowed these elite suppliers to serve multiple roles through their subsidiary relationships in Asia. For example, Feng Tay of Taiwan produces its high-end products in Taiwan, volume shoes through its China subsidiaries, and standard models at plants in Indonesia and Vietnam.…”
Section: Embedding Csr Valuesmentioning
confidence: 99%
“…Three classes of independently owned and operated factories populated this production system: 'developed partners,' 'volume producers,' and 'developing sources' (see Figure 1) (Donaghu and Barff, 1990).…”
Section: Embedding Csr Valuesmentioning
confidence: 99%
“…For example, while in buyer-driven chains, global buyers like Nike tend to own few or no factories and instead focus on product design, branding and marketing, their governance power extends well beyond their main contractors as their orders and specifications travel down to hundreds of lower-tier suppliers in their supply chain[2] (Donaghu and Barff, 1990). "Governance as coordination" highlights the varied forms of inter-firm linkages in GVCs.…”
mentioning
confidence: 99%
“…Governed by a highly calculative rationality, western buyers sought to contract with the lowest cost producers and were willing to switch suppliers on relatively small price differentials. Typical of this tendency is Nike, which shifted its sourcing from contractors located in Japan to Southeast Asia and then to China over a 15-year period to minimize product costs (Donaghu & Barff, 1990).…”
Section: Founding Institutional Contextmentioning
confidence: 99%