Nikkei as a complete cross-media system

Abstract

The scientific paper is devoted to the cross-media system which is built around Japanese economic newspaper Nikkei. The work considers the phenomenon of cross-media, the preconditions of its establishment in Japan, and its functioning with complete Nikkei cross-media platform as an example. Research shows how traditional Japanese daily press evolves into cross-media. The academic work considers the peculiarities of the most influential economic newspaper Nikkei, its history, topics and different channels through which the audience consumes information within the cross-media system. In addition, the author analyzes the circulation of various editions of the newspaper, tracing its changes from 2012 to 2019. The article analyzes how the newspaper builds a cross-media platform around print media, online publications, television, radio, information networks, participation in educational projects and exhibitions, and the introduction of augmented reality elements. The research compares cross-media categories by Gary Hayes with Nikkei cross-media elements, illustrating each category. The author also considers how Nikkei enters the global market, analyzes the processes of globalization and digitization of Japanese media model. The author defines the relationship between the development of online cross-media elements and the steady decline of the print circulations. The results of the work can be used for the further studies of Japanese media theory in domestic and foreign scientific discourses.

Digital journalism as a new type of media activity

“…Scientific considerations on certain aspects of digital journalism have become a popular trend today. Thus, its epistemology (Ekstro m & Westlund, 2019), interdisciplinarity (Steensen, 2021;Franklin & Canter, 2019), communicative specifics, structural and functional features (Humprecht & Esser, 2018), an adaptation of traditional media production systems have entered the scientific interests of recent years, caused by the demands of the digital age (Kyrylova, 2019a;Pashchenko, 2020;Wirtz, 2020) forecasts for the future (Deuze, 2017), etc. However, this phenomenon requires a constant correlation with the processes that permanently transform the modern digital environment, and adaptation to national situations.…”