“…In his seminal study of Japanese campaigning, Curtis (1971) was one of the first to point to the restrictive character of the election law in explaining Japanese campaign styles, and it may well be because of this explanation that the question of why Japanese election campaigning often seems (and possibly is) ineffective has hardly been pursued any further. Later studies that dealt with electoral campaigning hardly examined the question of micro-level effectiveness but focused on structural adaptation of support organizations (Isao, 1998; Ōtake, 1998; Köllner, 2003), personal cooperation at the district level (Park, 1998, 2000), party cooperation (Christensen, 2000; Johnson, 2000), or the macro-level impact of the new rules that came alongside electoral reform in 1993/94 and made elections more issue-oriented and party-centered (Christensen, 1994; Reed, 1995; Reed and Thies, 2001; Saitō, 1995; Wada, 1996; Yasuoka, 1996; Katō, 1997, 2003; Fukui and Fukai, 1999; McKean and Scheiner, 2000; Krauss and Pekkanen, 2004; Horiuchi, 2005). One exception has been the research of Dabney (2008) who conducted a longitudinal study of campaign strategy change.…”