“…The design and structure–property study of organic nonlinear optical (NLO) materials have been widely researched in the past few decades for a variety of applications, such as frequency mixing, − electro-optic modulation, , and second harmonic generation use in optical devices. , The advantages of organic NLOphores over the inorganic NLO materials like lithium niobate are the ease of synthesis, large optical nonlinearity, low cutoff wavelengths, short response time, high laser damage thresholds, good solubility, and compatibility with polymer matrix, which have brought the NLO research into the forefront. − Organic compounds with high conjugated π-electron system between electron donor and acceptor groups show good NLO properties with good thermal and photostabilities. The chalcones are one of the promising NLO candidates by virtue of their push–pull-type design consisting of D−π–A framework, with high absorption extinction coefficients in the UV region, good third-order nonlinearity, and good optical power-limiting property. − Chalcones have applications in optoelectronic devices, , information storage, optical switching, , electrochemical sensing, and Langmuir films …”