The catalytic efficiency of diol-based organocatalysts has been shown to strongly depend on the diols molecular structure including hydrogen-bonding, yet, the underlyingm olecular-level origins have remained elusive. Herein as tudy on the inter-and intramolecular hydrogenbondingo ft wo isomeric diol-based catalysts (TADDOLs) in solutioni sp resented:1 -Naphthyl substituted TADDOL (1nTADDOL), which exhibits high catalytic efficiency,a nd 2naphthyl substituted TADDOL (2nTADDOL), whichi sapoor catalyst. Using nuclear magnetic resonancea nd infrared spectroscopy,c omparable hydrogen-bond strengthsf or both TADDOLs in solution weref ound, however,s ignificantly slowerb onding dynamics for 1nTADDOL. In aromatic solvents,1 nTADDOL forms less, but longer-lived,i ntermolecular OH···p bonds to solventm olecules, as comparedt o2 nTAD-DOL. Thus, rather than previously suggestedd ifferences in intermolecularh ydrogen-bonding strengths, the resultss uggest that the hydrogen-bonding kinetics and entropies differ for both TADDOLs, which also explains their vastly different catalytica ctivities.