Double proton tautomerization occurring in porphyrin and its structural isomers represents a special case of a chemical transformation in which the substrate and the product are formally the same. The methods used for the investigation of this kind of processes are based on polarized spectroscopy and high-resolution techniques, such as matrix isolation. Their combined use results in obtaining information pertinent to the mechanism of proton transfer, regarding e.g., the values of proton transfer rates, structure of the tautomeric forms or the shape of the potential energy surfaces. In addi-• tion, these procedures provide a way of obtaining spectral, photophysical and structural data that would be otherwise difficult to gain. The examples include determination of transition moment directions, assignment of electronic and vibrational states, elucidation of the character of the substitutional replacement of the rare gas matrix atoms by the chromophore, and the analysis of the nature of the symmetry lowering due to the matrix cage.