2013
DOI: 10.5888/pcd10.120266
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No Financial Disincentive for Choosing More Healthful Entrées on Children’s Menus in Full-Service Restaurants

Abstract: Children are eating restaurant foods more than ever before, and price is among the top considerations for food choices. We categorized and enumerated entrées on children’s menus from 75 full-service restaurant chains to compare prices of more healthful and less healthful entrées to test the assumption that more healthful food is more expensive. The mean (standard deviation) price of more healthful entrées ($5.38 [$2.01]) was not significantly different from the price of less healthful entrées ($5.27 [$2.04]). … Show more

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Cited by 7 publications
(8 citation statements)
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“…Regardless of restaurant type, the healthy-food availability scores for the children’s menu were low (mean, 1.9; SD, 2.9; range −3 to 11) on a 21 point scale. Similar to findings of Kurkowski et al, the overall CMA scores in this study were within the lower third of the range (24,25). Furthermore, one-third of the restaurants for both studies listed soda as a drink option on their children’s menu, and even fewer offered 100% juice.…”
Section: Discussionsupporting
confidence: 91%
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“…Regardless of restaurant type, the healthy-food availability scores for the children’s menu were low (mean, 1.9; SD, 2.9; range −3 to 11) on a 21 point scale. Similar to findings of Kurkowski et al, the overall CMA scores in this study were within the lower third of the range (24,25). Furthermore, one-third of the restaurants for both studies listed soda as a drink option on their children’s menu, and even fewer offered 100% juice.…”
Section: Discussionsupporting
confidence: 91%
“…This study provides additional information to support the use of CMA in evaluating an aspect of the food environment, children’s menus (24,25,29). It would also be advantageous to investigate the purchasing behavior of adults and children to see whether the food on children’s menus is what is typically purchased.…”
Section: Discussionmentioning
confidence: 94%
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“…Finally, these changes highlight some of the many menu adjustments made by national restaurant chains , though some may still question the nutritional quality of the new CMB. Evidence reported by the Centers for Disease Control and Prevention indicates fast food contributes less than 12% of a child's total caloric intake .…”
Section: Discussionmentioning
confidence: 99%
“…Despite the usefulness of de-identified transaction records in measuring product demand, intake remains unmeasured, limiting the ability of this study to measure the overall impact on diet. In addition, while it is perfectly plausible that some children over-compensated for the calorie decrease in later snacks or meals, calorie compensation is highly variable among children (18) and systematic increases may be difficult to detect. Additionally, without customer-specific information, demographic controls cannot be utilized and specific customers cannot be tracked over time, and furthermore we have no indication of whether these diners knew of the changes.…”
Section: Discussionmentioning
confidence: 99%