No Grand Pronouncements Here...: Reflections on Cancel Culture and Digital Media Participation

Ng, Eve

doi:10.1177/1527476420918828

Cited by 126 publications

(77 citation statements)

References 18 publications

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“…Here they will come across familiar narratives, ideas, symbolism, buzzwords and patterns of mutual confirming, even though overall there may be the lack of clearly formed ideas. Combined with the challenges to making more nuanced and considered response this means that social media platforms like Twitter can yield ideological inflexibility (Ng, 2020).…”

Section: Twitter Social Justice and Civic Debatementioning

confidence: 99%

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

Bouvier

Machín

2021

Discourse & Society

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Twitter campaigns attacking those who make racist or xenophobic statements are valuable, raising the public profile of opinions that will not tolerate racism in any form. They also indicate how our major institutions are failing to address important matters of social justice. But there is concern that social media, such as Twitter, tends to extremes, moral outrages, lack of nuance and incivility, which shape how issues become represented. In this paper, using Critical Discourse Analysis, we look at three Twitter hashtags calling-out racist behaviour. We ask how racism and anti-racism is represented on these hashtags? We show how these misrepresent fundamental aspects of racism in society, distracting from, what race theorists would argue, is the most important thing these incidents tell us about racism at this present time. The findings have consequences for all such Twitter social justice campaigns.

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Section: Twitter Social Justice and Civic Debatementioning

confidence: 99%

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

Bouvier

Machín

2021

Discourse & Society

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“…Research shows that small acts of non-support, such as 'unfollowing/unfriending', are perceived negatively by those being unfriended (Bevan, Pfyl, & Barclay, 2012;Sibona, 2014), and even anonymous online interactions impact the self-concept (Altheide, 2000;Zhao, 2005). As such, in today's 'cancel culture' whereby social media users publicly withdraw their support for statements/actions they deem unacceptable (Ng, 2020), the feedback women anticipate on social media may have important implications for their subsequent behavioural intentions to confront injustice.…”

Section: Defining Social Media Activismmentioning

confidence: 99%

Tweeting about sexism motivates further activism: A social identity perspective

Foster

Tassone

Matheson

2020

British J Social Psychol

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Women, more so than men, are using social media activism to respond to sexism. However, when they do, they are also faced with gendered criticisms 'hashtag feminism' that may instead serve to silence them. Based on social identity theory, this research examined how women's social media activism, in response to sexism, may be a first step towards further activism. Two studies used a simulated Twitter paradigm to expose women to sexism and randomly assign them to either tweet in response, or to a no-tweet control condition. Both studies found support for a serial mediation model such that tweeting out after sexism strengthened social identity, which in turn increased collective action intentions, and in turn, behavioural collective actions. Study 2 further showed that validation from others increases the indirect effect of tweeting on behavioural collective action through collective action intentions, but group efficacy did not moderate any indirect effects. It was concluded that social media activism in response to sexism promotes an enactment of women's social identity, thereby mobilizing them to further action.Social media is an activist platform of choice for women more so than men (Murthy, Gross,

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“…To connect these findings to the ecology of Twitter, they highlight how voices can be amplified and associated with public sentiment, though they are not necessarily reflective of the majority. Further questions need to be asked about how voices are amplified, especially when this is then connected to wider issues such as Twitter's cancel culture (Ng 2020). Swift, in addressing her online 'trolls' in YNTCD, is effectively making a commentary on Twitter's prevalence towards hive-mind critiques of individuals, which, compounded with the 280-character limit, negates complicated discussions and analytical debate in favour of silencing opinions through a shutdown of discourse, or calls to 'calm down'.…”

Section: Resultsmentioning

confidence: 99%

TikTok, Twitter, and Platform-Specific Technocultural Discourse in Response to Taylor Swift’s LGBTQ+ Allyship in ‘You Need to Calm Down’

Avdeeff¹

2021

Contemporary Music Review

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For most of her career thus far, Taylor Swift's cultural outputs have remained apolitical, often addressing heteronormative notions of romance, young adult life, and heartbreak. In 2019, Swift broke her politicised silence with 'You Need to Calm Down', a track which self-proclaims the artist as an ally to LGBTQ+ communities through her co-option of language historically used to silence marginalised voices, and the inclusion of LGBTQ +-identified celebrities in the accompanying music video. Through a critical technocultural discourse analysis (CTDA) approach, and incorporating digital ethnography, this article examines and compares the multimodal response to 'You Need to Calm Down' on TikTok and Twitter. CTDA multimodal analysis is utilised as a method to ascertain both the cultural situatedness of the track, its reception through digital spaces, and also how that reception is connected to the conventions of each platform. Through an analysis of over 20,000 tweets utilising the #YouNeedToCalmDown hashtag, and over 100 TikTok videos based on the track, I examine platform-specific discourse: the de-politicised mimetic creativity of TikTok in comparison to the more hegemonic interpretations found on Twitter. Discussion is organised around three themes of response to 'You Need to Calm Down': online communities and ambient affiliations, performative allyship, and cancel culture.

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No Grand Pronouncements Here...: Reflections on Cancel Culture and Digital Media Participation

Cited by 126 publications

References 18 publications

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns

Tweeting about sexism motivates further activism: A social identity perspective

TikTok, Twitter, and Platform-Specific Technocultural Discourse in Response to Taylor Swift’s LGBTQ+ Allyship in ‘You Need to Calm Down’

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