No more bags and boards: collecting culture and the digital comics marketplace

Steirer, Gregory

doi:10.1080/21504857.2014.913646

Cited by 7 publications

(5 citation statements)

References 11 publications

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“…Furthermore, our analysis highlights the ways in which companies shape the materiality of these objects and, in doing so, play an important role in materializing collecting. Despite disparagement of ‘orchestrated collectibles’ purpose-made by the manufacturer for collecting, earlier scholarship provides only limited insight into practices of orchestration from a marketing perspective (see Belk, 1995a; Martin, 1999; Okazaki and Johnson, 2011; Slater, 2000; Steirer, 2014). Extending Ferreira and Scaraboto’s (2016) recent theorization of pre-objectification into the digital realm, our analysis illustrates that marketing and design techniques enable digital consumption objects to be constructed as elusive and authentic, potentially reintroducing the pleasures of collecting that are otherwise lost with digitization.…”

Section: Discussionmentioning

confidence: 99%

“…While some of the items that consumers choose to collect are actively marketed as ‘collectible’, such as trading cards (Rogoli, 1991), toys (e.g. Beanie Babies, see Morris and Martin, 2000) and comic books (Steirer, 2014), there are no limits to what consumers may choose to collect. Scholars have considered a broad range of material collections, from high-end items such as classic cars (Dannefer, 1980) and works of art (Baekland, 1994) to seemingly worthless items such as plastic bags (Pearce, 1998) and beer cans (Soroka, 1988), and to a lesser degree the collection of non-tangible items such as experiences (Belk, 1995a; Keinan and Kivetz, 2011) and digital consumption objects (Arditi, 2017; Ashman, 2013; Watkins et al, 2015).…”

Section: Materializing Digital Collectingmentioning

confidence: 99%

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Materializing digital collecting: An extended view of digital materiality

Mardon

Belk

2018

Marketing Theory

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If digital objects are abundant and ubiquitous, why should consumers pay for, much less collect them? The qualities of digital code present numerous challenges for collecting, yet digital collecting can and does occur. We explore the role of companies in constructing digital consumption objects that encourage and support collecting behaviours, identifying material configuration techniques that materialize these objects as elusive and authentic. Such techniques, we argue, may facilitate those pleasures of collecting otherwise absent in the digital realm. We extend theories of collecting by highlighting the role of objects and the companies that construct them in materializing digital collecting. More broadly, we extend theories of digital materiality by highlighting processes of digital material configuration that occur in the pre-objectification phase of materialization, acknowledging the role of marketing and design in shaping the qualities exhibited by digital consumption objects and, consequently, related consumption behaviours and experiences.

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Section: Discussionmentioning

confidence: 99%

Section: Materializing Digital Collectingmentioning

confidence: 99%

Materializing digital collecting: An extended view of digital materiality

Mardon

Belk

2018

Marketing Theory

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“…Another interpretation of the results is that the value of print formats is boosted by collector value, which is absent from the digital versions (see e.g. Steirer, 2014). The collecting aspect of comic books has been emphasised by Woo (2012) who categorised comic collectors as hobbyists, completists or speculators.…”

Section: Discussionmentioning

confidence: 97%

Incentivising ‘pirates’ to pay – An experiment with comic book readers

Rożynek

Hardy

2023

Information Economics and Policy

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“…In fact, previous research has looked at some of the consumer perceptions of digital media (i.e. Stevens and Bell, 2012; Steirer, 2014). For example, Stevens and Bell, 2012 found physical distance from a store limits availability and encourages digital downloads and that preference for the digital format, and digital downloads can draw more readers to the community.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Physical or digital media: the mediating role of psychological ownership

Stough

Graham

2023

JRIM

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PurposeAccess to media is more available now than ever before, both physically and digitally. This study was used to investigate the underlying personality traits that influence the decision to purchase either physical or digital books, and extend theory on access to art and provide a unique lens through which marketers can sell digital media.Design/methodology/approachStudy 1 is a field study in which data were collected from several comic book readers and collectors to look at the role that psychological ownership plays in influencing the likelihood of buying physical or digital comics. Specifically, study 1 includes consumers' need for uniqueness and tech savviness as potential influencers. Study 2 extends the findings of study into a new context and manipulates, rather than measures, the identity of the participants. Study 2 looks at the effects of turning a digital object into a non-fungible token (NFT).FindingsThis paper demonstrates that consumers who have a high consumer need for uniqueness (CNFU) are more likely to prefer physical media to digital media. Further, it is shown that preference for physical media leads, on average, to more purchases and that the consumer's psychological ownership mediates the effects of CNFU. In addition, this paper shows that higher degrees of tech savviness led to a preference for digital media. Finally, this paper shows that when consumers identify with a collector identity, turning a digital item into an NFT increases their preference for that object.Originality/valueThis work builds off recent research into physical and digital media and is one of the first to examine the specific personality types that prefer each.

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No more bags and boards: collecting culture and the digital comics marketplace

Cited by 7 publications

References 11 publications

Materializing digital collecting: An extended view of digital materiality

Materializing digital collecting: An extended view of digital materiality

Incentivising ‘pirates’ to pay – An experiment with comic book readers

Physical or digital media: the mediating role of psychological ownership

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