Proceedings of the Fifth ACM International Conference on Web Search and Data Mining 2012
DOI: 10.1145/2124295.2124322
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No search result left behind

Abstract: Today's Web browsers allow users to open links in new windows or tabs. This action, which we call 'branching', is sometimes performed on search results when the user plans to eventually visit multiple results. We detect branching behavior on a large commercial search engine with a client-side script on the results page. Two-fifths of all users spawned new tabs on search results in the timeframe of our study; branching usage varied with different query types and vertical. Both branching and backtracking are via… Show more

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Cited by 21 publications
(2 citation statements)
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“…Other proposed online metrics also consider the effect of tabbed browsing (opening several results in browser tabs in quick succession) [88]. Conversely, the lack of a click (abandonment) is often taken as a signal of a lack of relevance, but this interpretation has posed a challenge for evaluating richer search engine result pages, where relevant information may be presented directly, without the need to click.…”
Section: A/b Testingmentioning
confidence: 99%
“…Other proposed online metrics also consider the effect of tabbed browsing (opening several results in browser tabs in quick succession) [88]. Conversely, the lack of a click (abandonment) is often taken as a signal of a lack of relevance, but this interpretation has posed a challenge for evaluating richer search engine result pages, where relevant information may be presented directly, without the need to click.…”
Section: A/b Testingmentioning
confidence: 99%
“…The referrer url is used to track consecutive streams of events in the toolbar logs. Contrary to the standard search logs, tracing a linear set of events is not trivial on the toolbar logs given that the user can have several browsing tabs open, and potentially carry unrelated search activity on each one, which are registered in the logs as interleaved events [Huang et al 2012].…”
Section: Toolbar Data Collection and Preparationmentioning
confidence: 99%