“…Similar critical analysis may be provided for the many other frame-related notions in SM research, such as frame-resonance, framing effects, counter-framing, among others (see, e.g. Babb, 1997;Berbrier, 1998a;Connolly, 2005;Holland, 2014;Ivakhiv, 2010;Kubal, 1998;McCammon's, 2009;McCammon et al's, 2004;McCammon's, 2012;Schrock et al, 2004). As explained above for frames in general, also a study of 'frame resonance' would require a detailed cognitive analysis comparing various kinds of beliefs (models, attitudes, ideologies, values, goals) of SMs with those of adherents.…”