“…The extension of this difference is that some amount of time needs to elapse before social norms and decisions can be implemented (Frey, Savage, and Torgler, 2011a); moral norms, in contrast, can be acted upon instantly. Analysis of the sinking of the British passenger liner, Titanic , in the Atlantic Ocean on 15 April 1912 has provided strong evidence in support of the adherence of a social norm during a disaster: women and children first (Frey, Savage, and Torgler, 2010b). This norm is observed, too, in modern society: humanitarian action under the fourth Geneva Convention of 1949 to evacuate or help vulnerable and innocent civilians, generally viewed as women, children, and the elderly (Carpenter, 2003).…”