“…If music venues become more regulated, hearing-related measures, such as reduced sound levels, regular earplug use, and access to respite areas will start to become 'normalized'. Currently, there are strong cultural norms surrounding loud music (Welch and Fremaux, 2017b;Manchaiah et al, 2018) and also social norms that govern the behaviour of attendees in music venues (Chung et al, 2005;Goggin et al, 2008). These norms mean that high-intensity sound levels are expected and accepted, and protective behaviours are frowned upon.…”