Nollywood Cinema’s Character of Recurrence

Akande, Lani

doi:10.1080/13696815.2020.1780905

Cited by 3 publications

(2 citation statements)

References 11 publications

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“… 10. The repetitive properties of some forms of Nollywood have been the subject of earlier analysis pertaining to its “televisual recurrence” (Adejunmobi 2015), and “character of recurrence” (Akande 2021). …”

Section: Notesmentioning

confidence: 99%

Pleasures of the Nollywood Familiar and Everyday Life

Adejunmobi¹

2022

Afr. Stud. Rev.

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Sequels, spinoffs, serials, and other kinds of generic works are prevalent in Nollywood filmmaking and popular with fans. These spinoffs and other generic works are characterized by a degree of familiarity, made evident in their repetitive and or affiliative dimensions. According to Adejunmobi, familiarity as a mode of media engagement in Nollywood generates specific pleasures connected to the repetitive dimensions of the films and television shows. These highly repetitive works also sustain a type of leisure activity for viewers without dedicated leisure time who combine Nollywood viewing with everyday work. This form of leisure is identified as a leisure of concomitance.

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Section: Notesmentioning

confidence: 99%

Pleasures of the Nollywood Familiar and Everyday Life

Adejunmobi¹

2022

Afr. Stud. Rev.

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“…The Nigerian contemporary cinema phenomenon, or Nollywood, is an African film industry that started in Nigeria in the late 1980s. According to Akande (2020), scholars have claimed that Nollywood arose from the Yorùbá travelling theatre tradition, which flourished between the 1950s and the early 1980s. The industry has now spread globally, with vast potential for wealth-creation, employment, and the provision of social safety nets for teeming Nigerian youths (Omoera et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Evaluation of Factors Influencing Audience Perception of Nollywood Movies

Badru

Hashim

Adisa³

2022

JKMJC

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The Nollywood phenomenon has remarkably become an international moviemaking culture, serving as one of the determinants of Nigerian perception formation on social and educational behaviours. Globalisation in the film industry impacts audience taste and perception, not only in the global free market but also among niche audiences. This audience segmentation occurred due to globalisation, enabling cross-border production or transnational cinema. This research investigates how the Nollywood audience in Nigeria perceives its movies and the factors that influence their perception. Audience perceptive elements in this research are classified as tripartite (education, entertainment, information). Using a semi-structured questionnaire, 387 were distributed, but only 367 were valid. The study employs a descriptive and regression analysis to showcase the frequency of audience perception and compare how effectively the factors affect audience perception. Based on the descriptive analysis, the results showed that Nollywood movies are mostly entertainment, followed by educative and informative. In addition, the regression results revealed that factors such as the level of income, occupation, tribe, the language of movies watched, triggers watching movies, genre, streaming platforms, time (weekdays, weekends, and times watching movies in a week) significantly influenced audience perception. Whereas time constraints (watching during weekdays and weekends) weakly influence audience perception. The findings suggest a need for Nollywood movies to pay more attention to audience expectations and experience in their dissemination to enhance audience perception of the movie industry. Keywords: Audience perception, education, entertainment, information, media studies, Nollywood.

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“I Gats to Belong”: Decolonial Moments and the Politics of Belonging in Nollywood Campus Films

Okunlola

2023

Journal of African Cultural Studies

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Nollywood Cinema’s Character of Recurrence

Cited by 3 publications

References 11 publications

Pleasures of the Nollywood Familiar and Everyday Life

Pleasures of the Nollywood Familiar and Everyday Life

Evaluation of Factors Influencing Audience Perception of Nollywood Movies

“I Gats to Belong”: Decolonial Moments and the Politics of Belonging in Nollywood Campus Films

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