“…The Nollywood film industry emerged in the 1990s in response to basic economics of survival in the face of the difficulties inflicted by the structural adjustment programme (SAP) in Nigeria (Ezeonu, 2013). For decades, the theatre, cinema houses and film production outlets had well-established presence with impressive performance and growing revenues in Nigeria but the SAP changed the fortune of the industry and other segments of the society leading to massive loss of jobs, closure of cinema houses due to poor patronage, downturn in marketing of foreign films, placement of embargo on foreign products that can be produced locally by Nigerian entrepreneurs, worsening living condition, drop in the living standards of small income earners, upsurge in crime, hopelessness, escalated cases of industrial actions (strikes and lockouts), upsurge in migration to developed nations otherwise called brain-drain, survival by hook or by crook, devaluation of the local currency to boosts exports, inflation, deepening of unofficial trade across Africa’s borders, removal of subsidies on public goods (education and healthcare), abject poverty and social insecurity (Ezeonu, 2013; Meagher, 2003; Raimi et al, 2014). In coping with the harsh economic conditions imposed by the SAP, a number of innovative entrepreneurs selling foreign movies mooted the idea of recording indigenous movies (home videos) in a bid to circumvent a potential business loss in the film industry.…”