This paper proposes a new category theoretic account of equationally axiomatizable classes of algebras. Our approach is wellsuited for the treatment of algebras equipped with additional computationally relevant structure, such as ordered algebras, continuous algebras, quantitative algebras, nominal algebras, or profinite algebras. Our main contributions are a generic HSP theorem and a sound and complete equational logic, which are shown to encompass numerous flavors of equational axiomizations studied in the literature.