“…Across all three studies, we repeatedly found that the nonnative ratings were less extreme than the implicit, ipsative, and ldiothetic ratings and that it was the difference in response extremeness that mediated the differences m similanty To understand why the normative ratings are less extreme, consider the phenomenon refen-ed to by Heider (1958) as "egocentnc attnbution" and by Ross, Greene, and House (1977) as ttte "false consensus bias " We suggest that when responses are based on normative standards, the tendency to view oneself as being like others or "average" becomes salient, making normative self-ratmgs less extreme and closer to the average Alternatively, the greater extremeness of the ipsative and idiothetic ratings may have resulted from the explicit focus of their instructions on the extremes of the rating scale However, whether one chooses to explain the results by focusing on the less extreme normative ratings or the more extreme ipsative and ldiothetic ones, it appears that under minimal instructions subjects tend to anchor their judgments at the extremes rather than at the middle of the rating scale Similarity of the different rating instructions The existence of differences among the ratings should not overshadow that they are all very similar Because we found differences that were replicated across all three studies, we conclude that subject carelessness, fatigue, or inattention to the instructions cannot explain the overall pattem of similanty Instead, It appears that the high degree of similanty among ipsative, idiothetic, and normative sconng models, which has been well documented m the psychometnc literature (e g , Block, 1957, Paunonen & Jackson, 1986, IS also reflected in individuals' subjective judgments For those who wish to improve personality assessment, this result should be disappointing because it suggests that changing the standards of companson provided to the raters will not have much impact on their ratings Moreover, for those interested m understandmg the implicit standards that underlie personality descnptions, this result suggests that such standards are difficult to distinguish m naturalistic ratings Instead, in order to untangle their influence on self-evaluations, normative, ipsative, and ldiothetic standards will have to be manipulated so that their mdependent effects can be assessed (Goolsby, 1985) Individual differences in evaluative styles Perhaps our most provocative finding IS that there appear to be individual differences in the use of the evaluative standards studied here Although not addressed in this research, such differences may contribute to the discrepancies that are often (^served when the same person is rated by different mdividuals More generally, we hypothesize that evaluational styles are central to people's self-concepts, their affective reactions to the self and to others, and then* subsequent interpersonal and achievement behaviors (Campbell, Fairey, & Fehr, 1986) Therefore, the analysis of these individual differences will not only be important for personality assessment, but may also contnbute to our understanding of general social processes…”