Non-Asian Tourists' preferred attributes: a choice experiment

Lee, Won Seok; Ko, Dong-Wan; Moon, Joonho; Park, Jiyeon

doi:10.1080/10941665.2016.1141227

Cited by 7 publications

(2 citation statements)

References 59 publications

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“…Thus, a choice experiment (e.g. Lee, Ko, Moon, & Park, 2016) could be an interesting research method to understand how to design a better tourism service/ product (e.g. bundling, target marketing) based on the event visitors' preferred attributes of an event/ tourism product.…”

Section: Conclusion and Implicationmentioning

confidence: 99%

Holding or not holding a mega-event: case of the F1 Korea Grand Prix

Choe

Hyo-Yeun

Kim

2016

Asia Pacific Journal of Tourism Research

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This study aims to estimate visitors' consumption benefits using the double-bounded dichotomous choice contingent valuation method. The results of this study show that the per capita consumption benefit of the F1 Korea Grand Prix, a study context used in this study, were approximately US$307 and then, the total aggregated economic value generated by the event was US$49,262,301 in 2011. These results indicate that visitors of the F1 Korea Grand Prix perceive huge economic benefits from their visitation and activities during the event. In addition, the results show that prior visit experience and a sport identification are significantly associated with visitors' perceived consumption benefits while other variables (e.g. age, gender, nationality, automotive club membership) are not. Several theoretical, practical, and methodological implications of this study are discussed.

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Section: Conclusion and Implicationmentioning

confidence: 99%

Holding or not holding a mega-event: case of the F1 Korea Grand Prix

Choe

Hyo-Yeun

Kim

2016

Asia Pacific Journal of Tourism Research

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“…The survey questionnaire was based on a comprehensive review of previous studies on mega-sporting events, a travel package design, and a choice experiment (e.g. Garcia, 2001; Kim and Chalip, 2004; Lee et al, 2016; Lyu and Han, 2017; Oh, 2013; Weidenfeld and Leask, 2013). A thorough review and study design process allows the creation of realistic and effective choice settings (i.e.…”

Section: Methodsmentioning

confidence: 99%

Family life cycle and preferences for a mega-sporting event package: The case of the 2018 PyeongChang Winter Olympic Games

2020

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Mega-sporting events often contribute to both financial and nonfinancial aspects of a destination. Nonetheless, several problematic issues (e.g. risk/safety issues, high travel costs, and online broadcasting) require a hosting destination focusing more on marketing and promotion strategies to boost event attendance. As such, this study aims to understand the optimal bundling package strategy for a mega-sporting event by investigating the effect of customers’ life cycle stage on their preferences in purchasing an event-related package. Several event package features used in this study are important determinants of mega-sporting event participation. More important, respondents in different family life cycle stages showed different levels of sensitivity to each package attribute, thereby constructing different preferences. The result of this study would be useful information for designing more attractive mega-sporting event packages and/or target marketing strategies focusing on different life stages.

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The Hive Mind at Work: Crowdsourcing E-Tourism Research

Ge-Stadnyk

2021

Handbook of E-Tourism

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Non-Asian Tourists' preferred attributes: a choice experiment

Cited by 7 publications

References 59 publications

Holding or not holding a mega-event: case of the F1 Korea Grand Prix

Holding or not holding a mega-event: case of the F1 Korea Grand Prix

Family life cycle and preferences for a mega-sporting event package: The case of the 2018 PyeongChang Winter Olympic Games

The Hive Mind at Work: Crowdsourcing E-Tourism Research

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