2020
DOI: 10.1080/0965254x.2020.1772348
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Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda

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Cited by 38 publications
(43 citation statements)
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“…A meta -analysis requires a vast body of literature in the field of study. In an MA (e.g., Goel et al, 2019 , Kumar and Ganesh, 2009 , Samaddar and Menon, 2020 , Sudhindra et al, 2014 , Sunder et al, 2018 , Sunder and Mahalingam, 2018 ), the existing body of literature is organized into conceptual dimensions, sub-dimensions, and variants (called Morphological Framework), which together represent the conceptual space of the topic at hand. The VIM presents the intersections (cross-matches) among the dimensions in an MA to help identify the full set of potential gaps, from which the relevant gaps are qualified using logical rules.…”
Section: Methodsmentioning
confidence: 99%
“…A meta -analysis requires a vast body of literature in the field of study. In an MA (e.g., Goel et al, 2019 , Kumar and Ganesh, 2009 , Samaddar and Menon, 2020 , Sudhindra et al, 2014 , Sunder et al, 2018 , Sunder and Mahalingam, 2018 ), the existing body of literature is organized into conceptual dimensions, sub-dimensions, and variants (called Morphological Framework), which together represent the conceptual space of the topic at hand. The VIM presents the intersections (cross-matches) among the dimensions in an MA to help identify the full set of potential gaps, from which the relevant gaps are qualified using logical rules.…”
Section: Methodsmentioning
confidence: 99%
“…It is vital to note that constructing a MA framework calls for judgement, and it is very likely possible that different MA frameworks may emerge out from the work of different authors with the same set of dimensions. With thorough intellectual discussions and critical analysis, dimensions of all the MA frameworks were collated to form a unified structure consisting of broad dimensions, sub-dimensions and options (Samaddar and Menon, 2020) (Table 4).…”
Section: Methodsmentioning
confidence: 99%
“…Considering the dimensions identified and established in the MA framework, the study constructed a CCM to locate the missing links for further study. CCM is a combination of various dimensions which are compared with each other and their relationships are recorded (Samaddar and Menon, 2020). The researchers constructed ( n −1) x ( n −1) matrix where “ n ” denotes the total number of broad dimensions identified by the MA framework.…”
Section: Methodsmentioning
confidence: 99%
“…Further, because of the different levels of legal restrictions on counterfeiting across countries (Green & Smith, 2002; Sinha & Mandel, 2008), consumers' perceptions of LCP may vary, leading to different intentions for CLB. As a result, future studies should conduct cross‐cultural studies to broaden the current understanding and provide novice insights into the field (Eisend et al., 2017; Samaddar & Menon, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Because of these distinct characteristics, the effects of idealism and PBH on the attitude toward LCP and the willingness to buy CLB may differ between these two countries (Eisend et al., 2017; Samaddar & Menon, 2020). Idealism is closely associated with concerning the welfare of others (i.e., egalitarianism) (Forsyth, 2020) and materialism is related to the values of social power and wealth (i.e., hierarchy) (Kasser, 2018).…”
Section: Introductionmentioning
confidence: 99%