We consider a qubit coupled to another system (its environment), and discuss the relationship between the effects of subjecting the qubit to either a dynamical decoupling sequence of unitary operations, or a sequence of projective measurements. We give a formal statement concerning equivalence of a sequence of coherent operations on a qubit, precisely operations from a minimal set {1 1Q,σx}, and a sequence of projective measurements ofσx observable. Using it we show that when the qubit is subjected to n such successive projective measurements at certain times, the expectation value of the last measurement can be expressed as a linear combination of expectation values ofσx observed after subjecting the qubit to dynamical decoupling sequences of π pulses, with k ≤ n of them applied at subsets of these times. Performing a sequence of measurements on the qubit gives then the same information about qubit decoherence and dynamics of environment as that contained in dynamical decoupling signal. Analysing the latter has been widely used to gain information about the environmental dynamics (perform so-called noise spectroscopy), so our result shows how all the resuts obtained with dynamical decoupling based protocols are related to those that can be obtained just by performing multiple measurements on the qubit. We also discuss in more detail the application of the general result to the case of the qubit undergoing pure dephasing, and outline possible extensions to higher-dimensional (a qudit or multiple qubits) systems.arXiv:1907.05165v2 [quant-ph]